3 Time-Saving Tips for Streamlining Communication

By Amy Larsen, Client Success Consultant Time is something that communicators never have enough of when it comes to their work: building their audiences, managing their brand, staying current with content, meeting the demands of their stakeholders, etc. Many times the government communicators I work with are  balancing an ever-expanding task list between a few key team… Read more »

Marketing: Cleaning Up a Dirty (Government) Word

By John Cook, Vice President of Marketing, GovDelivery When you hear the word “marketing” in the context of government do you cringe? As a marketing director, marketing is not a dirty word. It is what I do. However, I fully understand that in government circles, marketing has traditionally been deemed unnecessary and even undesirable. But… Read more »

Multichannel communications and a three-part approach to truth

Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth. As this article by The… Read more »

Tips for empowering customer service employees

Customer service is a core function of government, yet 60 percent of government executives describe citizens’ attitudes toward government as “frustrated,” according to a recent Government Business Council survey. One way to improve the reputation of your organization is to empower frontline employees so they can provide better customer service. Excellent customer service is a… Read more »

Seeing it in action: SBA Case Study

By this point you’ve read our posts about digital communication management, Beyond Email Lists and Delivering the Right Message in the Right Way, so you know some of the benefits and features of DCM. But you want to see what it all amounts to. What you’re saying, in other words, is “Show me the money!”… Read more »

Washington State Residents Now Get Real-Time Traffic Alerts

By Richard Fong, Technology Project Manager Moderate impact. Low impact. Collision. Cleared. If you travel on highways anywhere, wouldn’t it be nice to have these types of messages delivered to your email or phone so you could anticipate a change in your route and save time? With some cool technology, the Washington State Department of… Read more »

The Collaborative Economy: An Altimeter Group Research Report

A couple of weeks ago I attended a conference where the keynote speaker, Jeremiah Owyang from the Altimeter Group, presented his latest research report, “The Collaborative Economy.” The premise of the report is that social technologies have changed everything from communications to marketing to customer care, which has brought us to an era of consumers… Read more »


Guest post by Jim Garrow, Operations and Logistics Manager, Philadelphia Department of Public Health When I imagined the future of government communications, I would envision morning meetings, where the comms team (ha!) gets together, each over their own personal blend of Starbucks or locally-sourced coffee (double ha!), discusses what news is breaking, reviews where the… Read more »

The One-Two Punch in Emergency Communications

Emergency communications is a critical process to get right. It literally is the difference in saving more lives when a disaster strikes. So, what exactly is the one-two punch needed to be truly effective when communicating with the public during emergencies? Maximum outreach plus multichannel distribution. This combination is an absolute necessity for today’s emergency… Read more »

Delivering the Right Message in the Right Way With Digital Communication Management

Anyone who’s ever returned from vacation to an overflowing inbox knows that email, while infinitely better than the Pony Express, can still be a lot of, well, work. Add on curating weekly e-newsletters and managing multiple LISTSERVS and suddenly that old pony isn’t looking so bad anymore. Earlier, we learned about the solution to this… Read more »