4 foolproof steps to nurturing and retaining email subscribers

So you’ve followed some of the ideas from our previous posts and gotten people to subscribe to your lists—now what? First and foremost: welcome them! Sending a short, automated email that welcomes new audience members lets them know what kind of information they’ll be receiving, and thanks them for signing up is a great way… Read more »

4 Tips To Adding GIFs To Your Emails

By Koi Hernandez, Design Fellow at GovDelivery With Google now automatically showing images in emails, email marketing has taken a turn for a more visual and captivating approach. In a previous GovDelivery post on various image file types, we learned about the “faster loading cousin” of the .PNG, the .GIF. GIFs can and have always had… Read more »