The Value of Delivering an Email to an Inbox

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In the last decade, the evolution of the email newsletter has been fascinating to watch. From must-use template designs to the most effective subject lines, there are a million tips for drafting the perfect email. While the strategies behind use of email in communicating have been largely unchanged (the need to stay relevant, increase audience… Read more »


A Social Media FAQ for Government

Here are your burning social media questions answered: 1. What is the ideal length for video content? When it comes to short-form video apps like Vine or Snapchat, video content length is capped at 6 and 30 seconds respectively – making them ideal for organizations that don’t have a full media production team or those… Read more »


The Importance of Plain Language in the Public Sector

Think back to a time when you received unclear directions. Maybe you took a wrong turn, ended up in dead end, or got lost completely. Frustrating, right? In the public sector, we are charged with providing clear information, updates and directions to our constituents – they make up our roadmaps for navigating our programs and… Read more »



Create, Relate, and Communicate: How to Improve your Agency’s Reputation in Three Simple Steps

By Tara Lerman, Content Fellow at GovDelivery With all of the controversy surrounding American politics today, it has become increasingly common for citizens to criticize their governments. However, what many of these citizens haven’t considered is that while some government programs are not succeeding in their efforts, many agencies are helping people in ways they… Read more »






Marketing Automation To Engage Every Member of Your Audience: Pre-built Digital Campaigns

Have you heard we launched a new package of marketing capabilities, the Advanced Package for the Communications Cloud? Communication is at the heart of customer service – and the best communicators understand a customer’s needs and the role digital communication plays to provide service delivery to meet those needs. That’s why today’s most effective government… Read more »