Plain Language Series Part 4: Everything You Need to Know

To put it simply, Plain Language is communication that can be understood the first time your audience reads it. Plain Language is a powerful tool that the public sector can use to reduce confusion, significantly improve customer service, and save valuable time and resources. In the latest Plain Language series, we’ve explored the Plain Language… Read more »

The Value of Delivering an Email to an Inbox


In the last decade, the evolution of the email newsletter has been fascinating to watch. From must-use template designs to the most effective subject lines, there are a million tips for drafting the perfect email. While the strategies behind use of email in communicating have been largely unchanged (the need to stay relevant, increase audience… Read more »

A Social Media FAQ for Government

Here are your burning social media questions answered: 1. What is the ideal length for video content? When it comes to short-form video apps like Vine or Snapchat, video content length is capped at 6 and 30 seconds respectively – making them ideal for organizations that don’t have a full media production team or those… Read more »

Plain Language Series Part 3: Ready to Write!

This week, we’re going to explore writing – the third step in the Plain Language process. To recap, here are the steps: Plan Organize Write Edit Review Before drafting a piece of content, you must have a solid understanding of your readers, have all of the necessary information including the key message, and be able… Read more »

Plain Language Series Part 2: Organize

In case you missed it, we’re continuing our Plain Language series that takes a deep dive into how we can best use the Plain Language process to improve our daily communications and reduce confusion. (To catch up, check out The Importance of Plain Language in the Public Sector and Plain Language Series Part 1: Planning… Read more »

Plain Language Series Part 1: Planning Makes Perfect


Last week, we began a conversation around the Importance of Using Plain Language in the Public Sector: an overview of how using simple, to-the-point content can benefit your organization. In summary, Plain Language is the phrase we use when describing an effort to simplify (NOT “dumb down”) content that has shown substantial results in saving… Read more »

The Importance of Plain Language in the Public Sector

Think back to a time when you received unclear directions. Maybe you took a wrong turn, ended up in dead end, or got lost completely. Frustrating, right? In the public sector, we are charged with providing clear information, updates and directions to our constituents – they make up our roadmaps for navigating our programs and… Read more »

Create, Relate, and Communicate: How to Improve your Agency’s Reputation in Three Simple Steps

By Tara Lerman, Content Fellow at GovDelivery With all of the controversy surrounding American politics today, it has become increasingly common for citizens to criticize their governments. However, what many of these citizens haven’t considered is that while some government programs are not succeeding in their efforts, many agencies are helping people in ways they… Read more »