Reach: The Most Important Metric Without a Perfect Benchmark

This week, GovDelivery published the first-ever digital benchmark report for the public sector that measured data from 1,800 government organizations and compiled critical metrics from billions of digital messages. In addition to key findings and benchmark metrics like open and click rates, the report identifies reach as the most important metric to watch for public… Read more »

Partner with other government organizations and reach more people

Most people understand the power of professional networking as individuals, yet surprisingly few recognize its potential on an organizational level. As a public sector employee, you might partner with dozens of other organizations on a regular basis for a variety of important initiatives; but if you aren’t also harnessing the power of those partnerships through strategic… Read more »