The changing face of Facebook: What orgs should do now that organic reach is ending

Recent policy updates could mean the end of organic social media marketing on Facebook. Find out how you can shift your digital strategy so you don’t miss a beat.      Last November, Facebook announced that beginning in January of 2015, it will limit the amount of “overly promotional” posts that show up organically in… Read more »


Fighting misinformation: communications during the Ebola outbreak

Ebola has arrived in the United States, bringing with it endless questions from the public and fear about what will happen next. Local, national and international news media outlets are devoting hours of coverage to Ebola “what ifs.”  So it’s inevitable that along with that coverage comes the dark side of communications: rumors and misinformation.… Read more »


Conference round up part 2: trends from 3CMA, NAGW and more

Last month, public sector leaders from around the country gathered to discuss the latest in best practices and trends across digital government. We’ll be bringing you the best of the best, and some of the hot topics taking over the public sector, pulled straight from these conferences on the blog (check out our last post… Read more »


Tracking, Measuring and Reporting What Happens After The Click: Measuring Your Most Effective Communication Channels

By Thomas Francisco, Engagement Specialist As a communicator your job is to advance your organization’s objectives using a variety of digital communication tools. With dwindling resources and increasing demand of your time, you need to choose to spend your time where it has the most impact. But how can you best discern how you are achieving… Read more »


Pitching a Press Release? Forget Social, Try Email

In recent years, social media channels have taken the limelight as the preferred platform for communications and connectivity to the masses. Organizations wishing to disseminate information broadly and efficiently are embracing social media as one of their core marketing tools, even using outlets such as Facebook, LinkedIn and Twitter to pitch press releases to journalists.… Read more »


Email Wins Again

88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms… Read more »


6 Ideas for Federal Tech Reform

By Steve Ressler, Founder of GovLoop It was recently reported by the Wall Street Journal that the Obama administration is working on a technology reform agenda. In the wake of the difficult HealthCare.gov roll-out, there’s been a lot of discussion on how to improve tech procurement and delivery. As such, I thought I’d write my 6 ideas on… Read more »


Tips for Leveraging Mobile to Capture Audiences on the Go

Successful public sector digital communications is born from a commitment to reach a large and relevant audience. The largest audiences are built on direct contact channels such as email and text messaging as well as indirect channels such social media. Here are a few tips on how you can expand your reach and drive more… Read more »