7 Takeaways from UK government’s top communicators

Are you still measuring and delivering to the goals put in place when you launched your current digital channels? That was the first challenge posed to attendees at the 5th Annual UK Government Communications Conference. At this year’s event, speakers across European, Central and Local government gathered to share strategies to delivering and measuring the… Read more »


GovDelivery’s 8th Annual Federal Communications Summit

GovDelivery’s 8th Annual Federal Communications Summit is just around the corner.  On Oct. 14 at the Grand Hyatt Washington in Washington, D.C., hundreds of government communicators and technologists will gather to exchange ideas, network, and learn how Federal agency employees can leverage the power of data for positive, influential change for the communities they serve. And we couldn’t… Read more »


Email remains king in both the private and the public sectors

The latest of many studies on email reaffirms what many of our GovDelivery clients prove on a daily basis: in the world of ever-changing digital communications channels, email remains king. In a recent study of over 300 U.S.-based digital marketing professionals, respondents consistently ranked email higher than social media marketing, content marketing, and other marketing… Read more »


Digital Engagement Strategy Series: Determine a Content Plan (2)

By John Simpson, Engagement Consultant If you missed our earlier post, check out part one of our digital engagement blog series. This blog series will go into each of these basics reviewed in our webinar  on Stakeholder Engagement in Federal Government to provide some next steps you can take  to improve your agency’s digital engagement… Read more »


Don’t Reinvent the Wheel: Re-use Your Old Content

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use… Read more »



Top 6 Survey Best Practices

By John Simpson, Engagement Consultant at GovDelivery Surveys can be a great tool to gather public feedback, project impressions or even program success stories from your key audiences. However, the structure of the survey needs to be well planned in order to increase participation and get the insights you need. Organizations can get caught in… Read more »


Creating compelling government content

In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of people like… Read more »