Content Marketing – Government Style

On October 16, 2012, GovDelivery hosted our Annual Federal Digital Communications Event in Washington D.C. Our CEO Scott Burns discussed the need for government organizations to adopt methods used by private sector marketers in order to dramatically increase the number of people being reached. Some assume the best way of doing this is to push… Read more »


Public Sector Panel: Digital Government, Innovation & Communications

Amy DeWolf, Client Engagement Specialist with GovLoop, recently posted about the panel of public sector experts at our annual event in DC. Her post is below: I attended GovDelivery’s annual federal event, Digital Government: The Transformative Power of Communications. The event focused on how digital government, innovation and communications intersect to transform how government operates… Read more »


Promoting Your Mobile Apps

In today’s world, the way we consume information has changed at the speed of light—or perhaps more accurately, at the speed of electrons. The quaint days a few decades ago when television was dominated only by the big three networks or when the daily newspaper was the primary source of news are long gone. Today,… Read more »


4 Awesome Government Mobile Use Cases

By Steve Ressler, Founder of GovLoop In 2012, the number of smartphone users will reach 106.7 million with 94% of these users accessing the mobile Internet.  With citizens and government employees increasingly adopting multiple mobile device and having increased expectations on mobile services, how do agencies adapt? It’s important as agencies rush to go mobile… Read more »



APIs ARE the secret sauce

Yesterday, I attended an outstanding webinar, by my co-worker Richard Fong, about using APIs to improve how the government communicates with the public. He discussed what an API is and why they’re so important to government organizations. Application Programming Interfaces (or APIs) are a hot topic in the government these days. Earlier this year, the… Read more »


Why government must embrace failure as a mission critical value

In the current heated political climate, lots of air time is given to the failures of the opposing party. “This policy was a total failure.” “That idea cost us a fortune and nothing worked.” “That was a horrible idea, and I will work to reverse it.” This kind of rhetoric highlights two important issues that… Read more »


Severe Weather and Social Media: How effective are you?

Social media affects our lives in many ways but perhaps none more significantly than when we deal with a crisis. Whether it’s a runaway fire, a buckled highway or a hurricane (Isaac, anyone?), it’s becoming increasingly clear that social tools are an essential component of communications in a time of shared need. There are many… Read more »


Federal Agency Distributes Content More Broadly, Educates & Informs for Safety

If you work in or around Federal government in technology, it’s impossible to have missed the White House’s new strategy for the federal government, Digital Government: Building a 21st Century Platform to Better Serve the American People. In the White House blog, U.S. Chief Information Officer Steven VanRoekel discussed the strategy as a critical roadmap… Read more »


Should You Ignore Citizen Expectations?

By Steve Ressler, Founder of GovLoop I’m having my first child in 5 weeks (by “I,” I mean my wife is doing all the real work). So I’m in the process of looking for a pediatrician. As a technologist, one of my questions I keep on asking potential pediatricians is: Do you have an electronic… Read more »