Top 10 Most Viewed Blog Posts on Reach the Public

I know 2013 started just over a week ago, but it already feels like it’s been weeks since I celebrated the holidays and New Year’s with my family and friends. I think part of this is jumping back into the work day after some time off, but part of it is probably due to the… Read more »


Responsive Design – The Future is Here

If you haven’t heard of Responsive Design yet, you will soon enough. Responsive Design is a new way of dealing with the multitude of devices people are using to view digital content. Responsive Design uses the functionality of CSS3, combined with Unobtrusive JavaScript, to provide an optimal viewing experience across multiple viewing platforms (desktop monitors,… Read more »


Building Community and Collaboration through Innovative Technology in Government

Community and collaboration tools like Facebook, Google Drive and Salesforce.com are quickly becoming the status quo in the private sector and consumers’ lives, and citizens and government employees are increasingly expecting the same from the public sector in the form of online tools, customized services, and cloud-based document and information sharing. But government agencies are… Read more »


Want to change the world? – Moving from design to Design Thinking

I think we can all agree that we have some pretty big problems we need to solve in the world today. Climate change, the fiscal cliff, healthcare improvements, poverty, clean drinking water, and global pandemics are all massive issues governments across the globe need to solve. There’s smaller scale issues that need a lot of… Read more »


Citizens’ Maslow Hierarchy of Needs

By Steve Ressler, Founder, GovLoop I’ve recently had a number of conversations with folks government on what citizens truly want. Transactions/FAQ – There’s one camp that argues to focus on the break and butter – For example, the relaunched gov.uk which has a strong emphasis on fixing top frequently asked questions and optimizing 100,000+ transactions. Another… Read more »


Innovation from Experimentation

Innovation is a hot buzz word these days. Tech magazines rank the most innovative companies in world. Industry groups do the same for government.  So what does it take to actually be “innovative?” In the book Running the Gauntlet by Jeffrey Hayzlett, Deustch Inc. CEO, Linda Sawyer states, “Be fearless and not afraid of failure.… Read more »


MUSTARD MAIL: 20 things to learn from #govd12

This is a guest post from Dan Slee, Senior Press and Publicity Officer at Walsall Council in England. Last Thursdsay, Dan attended GovDelivery UK’s Annual Digital Communications conference to hear more about delivering real value to the public through effective use of digital communications. Okay, so here’s three things that may just help you fall… Read more »


Abandoning Facebook

Yesterday, ReadWriteWeb posted an article detailing why Dallas Mavericks owner and tech billionaire, Mark Cuban, is taking his social media engagement elsewhere, effectively abandoning Facebook as the Dallas Mavericks’ primary social media tool for connecting with fans. Why? The short version: “He’s sick of getting hit with huge fees to send messages to his team’s… Read more »


Email vs. Social Media

Although email traces its history all the way back to the university system in the late 1960s, it wasn’t until the early 1990s that this simple way of communicating literally changed our lives. Just as snail mail was eventually superseded by faxes for the highest priority communications in the 1980s, email came roaring into popular… Read more »


Call to Action: Last Minute Sandy Preparation Tips for Government

By Jennifer Kaplan, Product Marketing Manager, GovDelivery We’ve all heard the numbers. 8,000+ flights cancelled. Hundreds of thousands already evacuated. Mass transit shut downs up the Eastern Seaboard.* (stats from CNN)  Up to 60 million people will be affected. Hurricane Sandy, now the largest storm ever recorded in the Atlantic, is here. President Obama, addressing… Read more »