Choosing the right path

By Anna Stroncek, Marketing & Communications Intern, GovDelivery It’s easy to get swept up in the love affair that is digital communications; really, what’s not to love? The opportunities that digital communications can produce are numerous for any given organization (imagine, once and for all, not having to lay out that newsletter month after month!)… Read more »


How to Reach 400% More Audience

This post was revised to include updated information on the webinar. As a government communications professional, being able to reach your stakeholders is possibly the most important part of executing your responsibilities. If you need to send out communications to a specific group of people, being able to reach them is critical. It doesn’t matter… Read more »


How to Get Citizens to Dig Each Other Out After a Snow Storm

On December 26, 2010, a #snowpocalypse dumped a ton of snow in the tri-state area of New York, New Jersey, and Connecticut. As a result of the storm, something very cool happened in Newark. Mayor Booker’s (@CoryBooker) constituents began tweeting requests for help with shoveling at their homes. He responded by taking action, and surprised many… Read more »


Taking an Entrepreneurial Jump on the Cloud

By Lance Horne, General Manager, GovDelivery Federal Team Has anyone ever encouraged you to act more like an entrepreneur? If you’ve been given well-meaning advice about being more nimble and agile in your federal agency, then you probably know what I’m talking about. The Merriam Webster definition of entrepreneur is “one who organizes, manages, and… Read more »


Rethinking The Typical Office Of Public Affairs

Dannielle Blumenthal, Communications Director, Bureau for Management at USAID recently posted this entry to GovLoop: Download from Slideshare here, or see below. It’s pretty self-explanatory, given my general approach to communications, but please ask me any questions you might have. Obviously the main difference is the word “engagement” – it’s all about the interaction. –… Read more »



Global leaders tweet towards a more open world?

By John Simpson, Business Consultant, GovDelivery Federal Just after the new year, the Washington Post advertised a recent study showing that an increasing amount of world leaders are taking to Twitter to increase their reach to the public. While this new report from the Digital Policy Council does show a significant upward trend in the number of leaders that… Read more »


Reach Out and Touch Someone

By Lance Horne, General Manager, GovDelivery Federal More than 30 years ago, an ad agency came up with a tagline to soften AT&T’s image and position the company as an indispensable element of everyday American life: “Reach out and touch someone.”  After spending the last 15-plus years working within the public sector in a variety… Read more »


Zombies and Buzzwords – Communication Strategy That Gets Inside Your Brain

As your organization fills the fresh slate of 2013 with a new communications strategy, consider the issues and topics that make you squirm. Many government agencies struggle year after year with the same topics that are either uncomfortable for the org or are avoided by the public. Citizens shy away from topics that make them… Read more »


Bridging the gulf of engagement

By Dave Worsell, Director, Government Solutions, GovDelivery UK For Government to achieve its aim of Digital by Default something very important needs to change in 2013. While many public services are available online, the truth is that not enough citizens use them and the considerable investment in the development of electronic public services hasn’t been… Read more »