When the Census Bureau first embarked on its digital transformation, we examined customer feedback and web analytics that looked at how users were navigating Census.gov. Both sources of information told us our site wasn’t user-friendly.
By John Simpson, Business Consultant, GovDelivery Federal Just after the new year, the Washington Post advertised a recent study showing that an increasing amount of world leaders are taking to Twitter to increase their reach to the public. While this new report from the Digital Policy Council does show a significant upward trend in the number of leaders that… Read more »
By Jennifer Kaplan, Product Marketing Manager, GovDelivery If you work in government, you might agree that one of your main goals is to provide services to the public. Thom Rubel, Vice President of IDC Government Insights, recently spoke at the GovDelivery event in Washington, DC. He mentioned a quote from Dave Bargar at JetBlue, who… Read more »
Last week, Kristy Fifelski, known as “GovGirl”, shared tips and tools for government organizations looking to take their social media efforts to the next level in a GovDelivery-sponsored webinar titled “You’re On Social Media…Now What?”. The upbeat presentation provided useful ideas beyond the simple how-to’s of setting up a social media presence, offering actionable tactics… Read more »
By John Simpson, Federal Consultant It’s a given that social media and its wide reach with the public has revolutionized how organizations and companies interact with their stakeholders. Communicating to citizens through channels like Facebook and Twitter allows for a free, easy and more direct connection. Much of the government has embraced social media, working… Read more »
By Lauren Modeen, Digital Strategist, GovDelivery Professional Services Regardless of whether you are representing yourself, an agency, a company, a non-profit, or a campaign online, you will most likely encounter negative digital feedback. While you cannot control what the world puts in front of you, you can control how you respond. In fact, how you… Read more »