Email Finds New Life in Integrated Campaigns

There’s a school of thought that says email is outdated – that people are moving to social media channels (Facebook, Twitter) and mobile text messaging. Many think the generation entering the workforce today sees email as an ‘old-fashioned’ communication medium. So, should forward-looking government agencies focus their digital communication strategies on social media and mobile… Read more »


When it matters most: reaching citizens and residents

Yesterday, at just before 3 pm, bombs exploded near the finish line at Boston Marathon, often known as the world’s oldest annual marathon. There are few words that can express the sorrow we here at GovDelivery are feeling – not just for Bostonians but for all the thousands of spectators from around the world who… Read more »



Top 10 Most Viewed Blog Posts on Reach the Public

I know 2013 started just over a week ago, but it already feels like it’s been weeks since I celebrated the holidays and New Year’s with my family and friends. I think part of this is jumping back into the work day after some time off, but part of it is probably due to the… Read more »


Abandoning Facebook

Yesterday, ReadWriteWeb posted an article detailing why Dallas Mavericks owner and tech billionaire, Mark Cuban, is taking his social media engagement elsewhere, effectively abandoning Facebook as the Dallas Mavericks’ primary social media tool for connecting with fans. Why? The short version: “He’s sick of getting hit with huge fees to send messages to his team’s… Read more »


Email vs. Social Media

Although email traces its history all the way back to the university system in the late 1960s, it wasn’t until the early 1990s that this simple way of communicating literally changed our lives. Just as snail mail was eventually superseded by faxes for the highest priority communications in the 1980s, email came roaring into popular… Read more »


Curbing Future Terrorists with Online Engagement

By John Simpson, Federal Consultant, GovDelivery Over the weekend,  Politico published an opinion article on how the Center for Strategic Counterterrorism Communications (CSCC) within the U.S. Department of State uses social media and web forums to engage with potential radical groups to help influence them against violence or becoming a part of terrorist organizations. Unlike commercial marketing… Read more »


4 Ways Your Organization Can Use Facebook’s New Page Features

This summer, Facebook has released several new features for Facebook Pages that allow organizations more control over creating, releasing and managing content and messages. The newest features include scheduled page posts, unpublished page posts, and page admin permissions for third-party apps. Scheduling posts is a feature previously available to Page administrators using third-party solutions, like… Read more »


3 Not-So-Obvious Email Tips for Government to Effectively Reach Citizens

I’d venture to say that for most of us working in or with government, the more people we can reach effectively, the better off we are. Here are three not-so-obvious ways to do this. For additional best practices like this, be sure to download our newly released guide: Public Sector Digital Management Communication: The Critical… Read more »


Email Communications for Government in the Era of Social Media

It’s hard to dispute that 2011 was the year of social media. The average number of tweets on Twitter rose from 50 million to 140 million. LinkedIn set records as the largest Internet IPO since Google. And over half of Facebook’s 845 million users logged in daily. Some headlines even claimed that “email is dead.”… Read more »