Gov Goes Gram: Why Government Should Be Using Instagram

I am an admitted social media addict–I’m constantly connecting, checking and updating my various personal accounts. Although it’s been around for awhile now, lately I have found myself borderline obsessed with Instagram. It’s wonderfully engaging and combines the best parts of Facebook and Twitter through a constantly updated stream of photos. Instagram describes itself as… Read more »


Reaching New Heights and New Audiences with Social Media

Anyone who remembers Facebook in its early days—back when you needed a college email address to sign up and the term “Newsfeed” hadn’t yet become ubiquitous—might sigh fondly at the thought of simpler times. Organizations, businesses and government agencies aren’t likely to be among those nostalgic few. Facebook has changed a lot over the years,… Read more »


Multichannel communications and a three-part approach to truth

Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth. As this article by The… Read more »


Understanding your audience: The DOI’s communications cocktail

The U.S. Department of the Interior (DOI) Director of Digital Strategy, Tim Fullerton, knows a thing or two about making lemonade. When he took over the department’s digital communications in 2009, the DOI had no content management system for its website, no social media accounts, no video capabilities and no dedicated staff.  It was, in… Read more »


Connecting the Dots: Cross-Promotion for Government on Social Media

Government communicators work to gain the public’s attention, spark conversations and drive community engagement to promote and improve the mission of their organization. The first step in getting citizens to sit up and take note is to provide services that are better, faster and more effective at meeting the public’s needs. Once your agency launches… Read more »


Emergency Communications 101: How Do You Keep Contact Info Up-to-date?

Co-written by Anne Doucot and Mary Yang In my last post, I talked about how reaching the maximum amount of people that you can during an emergency can be the difference in saving more lives. And if you’ve been following along in the last couple of posts and podcasts from this series so far, you’ve… Read more »


The top 5 things Sharknado teaches us about great communication

Last week, one of the greatest cheesy movies of all time debuted on the Syfy channel. Sharknado. In case you missed it, here’s the premise. There’re lots of really big sharks in the ocean and they’re all really angry. Due to some weird weather, the sea level begins to rise in Los Angeles and a… Read more »


Facebook Has Hashtags! What This Means for Your Government Org

If your government organization is one of the many already using Twitter, you are already familiar with the power your organization can harness through hashtags. Hashtags are identifiers that turn otherwise disparate phrases into searchable trends, like #sotu for “State of the Union.” They enable new search capabilities by letting users “discover” messages through similar… Read more »


Innovation & Government: Don’t Be Intimidated by the Big “I” Word (Edison Wasn’t)

As I thought about the subject of these two words thrown together, I thought about different analogies I could use in order to put a fun visual to the idea. One thought that came to mind was imagining that Innovation and Government were high school kids in the hierarchy of popularity. Government might very well… Read more »


Vine: Government’s 6 Seconds to Shine

It’s likely that you have heard of Vine in recent months. For those of you who haven’t (or who have, but aren’t exactly sure what it is) Vine is a mobile app by Twitter that allows users to create and post short, 6 second video clips. In turn, the videos can be uploaded, shared and… Read more »