A Social Media FAQ for Government

Here are your burning social media questions answered: 1. What is the ideal length for video content? When it comes to short-form video apps like Vine or Snapchat, video content length is capped at 6 and 30 seconds respectively – making them ideal for organizations that don’t have a full media production team or those… Read more »



The changing face of Facebook: What orgs should do now that organic reach is ending

Recent policy updates could mean the end of organic social media marketing on Facebook. Find out how you can shift your digital strategy so you don’t miss a beat.      Last November, Facebook announced that beginning in January of 2015, it will limit the amount of “overly promotional” posts that show up organically in… Read more »


Is it time to say goodbye to Facebook?

So, you finally got your public sector organization on Facebook, you set up a page, and over a few months or years you slowly cultivated a strong group of engaged stakeholders. You were gaining fans, your posts were getting better and better, and everything seemed to be going swimmingly. Then one day you began to… Read more »


Did anyone see your organization’s Facebook post?

Last week the Washington Post featured an article on the frustrations of digital communicators in the weather community with Facebook. The article, “How Facebook is falling short as a weather communication tool,” outlined three major problems weather communicators are having with the social networking tool: “1) Its updates only reach a small fraction of the… Read more »


We Need an Exit Strategy for Facebook

See original post on GovLoop. Guest Post by: Derek Belt, Social Media Specialist – King County, WA Have you watched somewhat helplessly these past few months as your Facebook interactions dropped rapidly? Has the “reach” of your posts dipped as low as you’ve ever seen it, no matter how great your content is? It’s not your… Read more »


Facebook is Changing Its Game – Will You Change Yours?

By Amy Larsen, Client Success Consultant As a government communicator, how can you be sure you’re connecting with your audience with the continuously changing landscape in social media? A channel that is nearly ubiquitous in the world of online communications is Facebook. Boasting more than 1 billion monthly active users, Facebook continues to dominate the social… Read more »