Five ways to turn offline moments into digital opportunities

As we all know, the internet wasn’t always as ubiquitous as it is now. Although digital communications is often the most effective and efficient way to communicate with your audience, that doesn’t mean in-person interactions have any less value. On the contrary, meeting with citizens face-to-face or talking on the phone is actually another way… Read more »


The Communications Milkshake

If three is company, then three hundred is one heck of a party. At last year’s Federal Digital Communications event, “The Transformative Power of Communications,” over three hundred attendees listened to presentations and panel discussions by some of the industry’s leading experts. Featuring a keynote address by Peter Sims, best-selling author of Little Bets, the… Read more »


What Storytelling and Kevin Spacey Can Do for You

Though Harold and the Purple Crayon  will always be a timeless classic, the term “storytelling” probably conjures up images of kindergarten carpets and night-lights rather than innovative marketing tactics. Despite this, the concept of storytelling in communications is actually making a big comeback. As this article on the Content Marketing Institute website, “Corporate Storytelling from… Read more »


Are You Prepared?

By: John Simpson, Engagement Consultant, GovDelivery September is National Preparedness Month, an initiative developed by the Federal Emergency Management Agency (FEMA) in the wake of 9/11 to help citizens better prepare themselves and their communities for emergency situations. Thousands of individuals and organizations from across the country take part in awareness activities and training events… Read more »


The Mayors Challenge: Cities Compete for Innovation Prize

By Mike Bernard, Digital Marketing Manager, GovDelivery Innovation in government is a hot topic these days. One of the ways innovation is being encouraged is through the Mayors Challenge. The Mayors Challenge, created by Bloomberg Philanthropies, seeks to “celebrate the creative problem solving and incredible innovation that is happening in the city halls from coast… Read more »


What an entrepreneur can teach us about public sector communications

Jeff Freeland Nelson, a local Twin Cities entrepreneur, took hard-earned lessons from his former career in public affairs and service and built his company, Play From Scratch, with a simple mission in mind: raise kids who are creators. Play from Scratch believes that “creative kids become adults who thrive” and seeks to inspire families through… Read more »


MUSTARD MAIL: 20 things to learn from #govd12

This is a guest post from Dan Slee, Senior Press and Publicity Officer at Walsall Council in England. Last Thursdsay, Dan attended GovDelivery UK’s Annual Digital Communications conference to hear more about delivering real value to the public through effective use of digital communications. Okay, so here’s three things that may just help you fall… Read more »


Public Sector Panel: Digital Government, Innovation & Communications

Amy DeWolf, Client Engagement Specialist with GovLoop, recently posted about the panel of public sector experts at our annual event in DC. Her post is below: I attended GovDelivery’s annual federal event, Digital Government: The Transformative Power of Communications. The event focused on how digital government, innovation and communications intersect to transform how government operates… Read more »


The Way Forward to a More Innovative Government

By John Simpson, Federal Consultant In July 2012, the Partnership for Public Service and Deloitte published a report based on analyzing data from the 2011 Office of Personnel Management’s (OPM) Federal Employee Viewpoint Survey to summarize the sentiments of government employees on their view of innovation in their working environment. While a significant majority of… Read more »


Top 7 Ways to Engage Event Participants Online & Offline

If you’ve coordinated an event, you know the typical challenges. What are the topics you’ll cover? How do you keep participants informed and involved before and after the event? How do you increase participation? How do you build momentum for an event that’s months away? With restrained budgets and more pressure to justify attending an… Read more »