Upcoming Webinar: Improving Emergency Communications in Government

Unlike businesses in the private sector, government organizations have an additional challenge. In times of emergencies, such as a natural disaster or criminal threat to the community, getting that message successfully delivered to the right audience, and at the right time, can help save lives. A government agency’s ability to easily connect with community members… Read more »


Innovation & Government: Don’t Be Intimidated by the Big “I” Word (Edison Wasn’t)

As I thought about the subject of these two words thrown together, I thought about different analogies I could use in order to put a fun visual to the idea. One thought that came to mind was imagining that Innovation and Government were high school kids in the hierarchy of popularity. Government might very well… Read more »


3 Ways Peer-to-Peer Services Will Rock Government’s World

Last week, I was able to attend the 2013 Personal Democracy Forum in New York City.  This conference and community is about the present and future impact of digital technologies on our democracy.  While listening to many of the thought-provoking and passionate presentations, there were a few different ideas that really spoke to me. Here… Read more »


What’s Next In Digital Communications- Upcoming Webinar

Among the vast majority of choices that are available to us on a recurring daily basis, the idea of choosing “correctly” can seem exhausting and never-ending.       “Sushi or that amazing taco salad at that one place around the corner?” “Should I send the kids to public or private school?” “When is the best time to… Read more »


Insights on Successful Emergency Communication Plans from Adelaide O’Brien, Smart Government Strategies Research Director

In today’s world, government agencies need to leverage digital platforms to provide better customer service to citizens, especially in times of emergency. Organizations with more responsive emergency communications reach the public quickly and effectively during natural disasters and other threats to citizens and property. GovDelivery recently interviewed Adelaide O’Brien, research director of Smart Government Strategies… Read more »


Integrating Government Social Media and Email Communications

In previous blogs you’ve heard about how government organizations are embracing digital communication channels – replacing traditional face-to-face and paper-based methods – to share information with citizens and other stakeholders. In fact, Britain’s coalition government announced last month that it would be providing ‘Twitter exclusives’ to journalists to bolster its social media image and help… Read more »


2013 Best Practices in Digital Communications- Upcoming Webinar

Keeping up with the latest in digital communication tools and strategies can be a challenge in any organization. As a government communications professional, you probably face additional unique challenges as well. Being able to effectively reach particular groups of people in emergencies, for example, is one situation that can mean the difference between life and… Read more »


Vine: Government’s 6 Seconds to Shine

It’s likely that you have heard of Vine in recent months. For those of you who haven’t (or who have, but aren’t exactly sure what it is) Vine is a mobile app by Twitter that allows users to create and post short, 6 second video clips. In turn, the videos can be uploaded, shared and… Read more »


Top 10 Email Don’ts

Recently, I wrote an article on how to create mobile-optimized emails. That blog post provided tips on how to improve the experience of reading email on a mobile device, which led me to think about what you shouldn’t do when creating emails. So, here are some things to keep in mind when putting together your… Read more »


Universal Credit Implementation: Meeting the Communications Challenge

The most extensive reform to the UK welfare system in five decades- Universal Credit – is underway and presents some unique challenges and opportunities, as outlined in a recent article in The Guardian. With a change this massive, how does the UK government implement Universal Credit consistently and communicate clearly with its citizens? Defining the Change… Read more »