Avoid the 3 Deadly Sins That Are Limiting Your Website Traffic

I saw this article recently on MarketingProfs, “Three Deadly Reasons Most Websites Fail,” outlining why most websites struggle to get the results they want. While the original post is geared toward marketing professionals, the concepts can easily be applied to communicators in the public sector looking to improve online engagement with constituents. The article discussed… Read more »


Are You Prepared?

By: John Simpson, Engagement Consultant, GovDelivery September is National Preparedness Month, an initiative developed by the Federal Emergency Management Agency (FEMA) in the wake of 9/11 to help citizens better prepare themselves and their communities for emergency situations. Thousands of individuals and organizations from across the country take part in awareness activities and training events… Read more »


Marketing: Cleaning Up a Dirty (Government) Word

By John Cook, Vice President of Marketing, GovDelivery When you hear the word “marketing” in the context of government do you cringe? As a marketing director, marketing is not a dirty word. It is what I do. However, I fully understand that in government circles, marketing has traditionally been deemed unnecessary and even undesirable. But… Read more »


2013 Best of the Web Award Winners

Last week, winners of the 2013 Best of the Web Awards were announced, offering an opportunity to see how state and local government organizations are leveraging the web to communicate with the public. Cities, counties and states were judged based on their demonstration of innovation, usability and functionality for users. Honorees were also required to… Read more »


Changes at Gmail: What The Public Sector Needs to Know

In the public sector, email is an essential component of any best-in-breed communications strategy. With the steady increase in worldwide smartphone usage, email has become the fastest and most efficient way to reach people wherever they are. And because email offers a direct and personalized connection to your stakeholders, it’s imperative that you send email and that your… Read more »


Measuring email success with Engagement Rates

The days of getting gold stars and an extra juice box for our accomplishments might be over, but that doesn’t mean we care any less about knowing when we’ve done a good job. As a government agency, it can be difficult to figure out if you’re getting your message across. Many private sector companies rely… Read more »


Multichannel communications and a three-part approach to truth

Turns out Stephen Colbert may have been on to something when he coined the term “truthiness.” According to a recent study by U.K. market research group Ipsos Mori that compared British citizens’ perceptions of statistical facts to the actual numbers, most people have a pretty skewed idea of the truth. As this article by The… Read more »


Tips for empowering customer service employees

Customer service is a core function of government, yet 60 percent of government executives describe citizens’ attitudes toward government as “frustrated,” according to a recent Government Business Council survey. One way to improve the reputation of your organization is to empower frontline employees so they can provide better customer service. Excellent customer service is a… Read more »


Who Knew? Round Tables Increase Collaboration & Sense of Belonging

Who knew? All we need to be more productive and to help foster creative collaboration amongst our fellow colleagues is…(insert drum roll here, please)…a round table. According to a recent study, “The Geometry of Persuasion: How Do Seating Layouts Influence Consumers,” conducted by UBC’s Sauder School of Business, participants were asked to sit at either… Read more »


Connecting the Dots: Cross-Promotion for Government on Social Media

Government communicators work to gain the public’s attention, spark conversations and drive community engagement to promote and improve the mission of their organization. The first step in getting citizens to sit up and take note is to provide services that are better, faster and more effective at meeting the public’s needs. Once your agency launches… Read more »