Citizens’ Maslow Hierarchy of Needs

By Steve Ressler, Founder, GovLoop I’ve recently had a number of conversations with folks government on what citizens truly want. Transactions/FAQ – There’s one camp that argues to focus on the break and butter – For example, the relaunched gov.uk which has a strong emphasis on fixing top frequently asked questions and optimizing 100,000+ transactions. Another… Read more »


MUSTARD MAIL: 20 things to learn from #govd12

This is a guest post from Dan Slee, Senior Press and Publicity Officer at Walsall Council in England. Last Thursdsay, Dan attended GovDelivery UK’s Annual Digital Communications conference to hear more about delivering real value to the public through effective use of digital communications. Okay, so here’s three things that may just help you fall… Read more »


Abandoning Facebook

Yesterday, ReadWriteWeb posted an article detailing why Dallas Mavericks owner and tech billionaire, Mark Cuban, is taking his social media engagement elsewhere, effectively abandoning Facebook as the Dallas Mavericks’ primary social media tool for connecting with fans. Why? The short version: “He’s sick of getting hit with huge fees to send messages to his team’s… Read more »


How Government Can Be “Smarter”

By Jennifer Kaplan, Product Marketing Manager, GovDelivery If you work in government, you might agree that one of your main goals is to provide services to the public. Thom Rubel, Vice President of IDC Government Insights, recently spoke at the GovDelivery event in Washington, DC. He mentioned a quote from Dave Bargar at JetBlue, who… Read more »


Public notices: the case for radical reform

This is a guest post from Rob Dale, Online Engagement Lead, at UK government think-tank, LGiU (Local Government Information Unit).   Local authorities in the UK spend up to £67.85m every year publishing public notices in local newspapers.The individual cost of publishing a notice can reach over £20 per column cm in some publications, upwards… Read more »


Content Marketing – Government Style

On October 16, 2012, GovDelivery hosted our Annual Federal Digital Communications Event in Washington D.C. Our CEO Scott Burns discussed the need for government organizations to adopt methods used by private sector marketers in order to dramatically increase the number of people being reached. Some assume the best way of doing this is to push… Read more »


Public Sector Panel: Digital Government, Innovation & Communications

Amy DeWolf, Client Engagement Specialist with GovLoop, recently posted about the panel of public sector experts at our annual event in DC. Her post is below: I attended GovDelivery’s annual federal event, Digital Government: The Transformative Power of Communications. The event focused on how digital government, innovation and communications intersect to transform how government operates… Read more »


Auditory Learner? Visual Learner? Probably Not!

My wife is a teacher. Most of her friends are teachers as well. So, I get to participate in a lot of discussions about how students learn and how to make sure all students are being taught in a way that best suits them. These conversations make me recall my days back in college. I… Read more »


Taking Little Bets: Innovation Takes Iterations

By Patrick Fiorenza, Research Analyst, GovLoop I recently attended GovDelivery’s annual event, Digital Government: The Transformative Power of Communications. The event focused on how digital government, innovation and communications intersect to transform how government operates and provides services to citizens through emerging technology. The keynote speaker for the event was Peter Sims, author of Little… Read more »


Curbing Future Terrorists with Online Engagement

By John Simpson, Federal Consultant, GovDelivery Over the weekend,  Politico published an opinion article on how the Center for Strategic Counterterrorism Communications (CSCC) within the U.S. Department of State uses social media and web forums to engage with potential radical groups to help influence them against violence or becoming a part of terrorist organizations. Unlike commercial marketing… Read more »