Rethinking The Typical Office Of Public Affairs

Dannielle Blumenthal, Communications Director, Bureau for Management at USAID recently posted this entry to GovLoop: Download from Slideshare here, or see below. It’s pretty self-explanatory, given my general approach to communications, but please ask me any questions you might have. Obviously the main difference is the word “engagement” – it’s all about the interaction. –… Read more »



Global leaders tweet towards a more open world?

By John Simpson, Business Consultant, GovDelivery Federal Just after the new year, the Washington Post advertised a recent study showing that an increasing amount of world leaders are taking to Twitter to increase their reach to the public. While this new report from the Digital Policy Council does show a significant upward trend in the number of leaders that… Read more »


Reach Out and Touch Someone

By Lance Horne, General Manager, GovDelivery Federal More than 30 years ago, an ad agency came up with a tagline to soften AT&T’s image and position the company as an indispensable element of everyday American life: “Reach out and touch someone.”  After spending the last 15-plus years working within the public sector in a variety… Read more »


What an entrepreneur can teach us about public sector communications

Jeff Freeland Nelson, a local Twin Cities entrepreneur, took hard-earned lessons from his former career in public affairs and service and built his company, Play From Scratch, with a simple mission in mind: raise kids who are creators. Play from Scratch believes that “creative kids become adults who thrive” and seeks to inspire families through… Read more »


Zombies and Buzzwords – Communication Strategy That Gets Inside Your Brain

As your organization fills the fresh slate of 2013 with a new communications strategy, consider the issues and topics that make you squirm. Many government agencies struggle year after year with the same topics that are either uncomfortable for the org or are avoided by the public. Citizens shy away from topics that make them… Read more »


How to Be an Online Community Manager

Someone recently asked me, “how can I learn how to be an online community manager?” The answer, quite simply is, just start being one. Like lots of things in life, online community management is not something you can really “study” how to be. Not like being a surgeon, or software developer, anyway. Sure, there are… Read more »


Responsive Design – The Future is Here

If you haven’t heard of Responsive Design yet, you will soon enough. Responsive Design is a new way of dealing with the multitude of devices people are using to view digital content. Responsive Design uses the functionality of CSS3, combined with Unobtrusive JavaScript, to provide an optimal viewing experience across multiple viewing platforms (desktop monitors,… Read more »


Building Community and Collaboration through Innovative Technology in Government

Community and collaboration tools like Facebook, Google Drive and Salesforce.com are quickly becoming the status quo in the private sector and consumers’ lives, and citizens and government employees are increasingly expecting the same from the public sector in the form of online tools, customized services, and cloud-based document and information sharing. But government agencies are… Read more »


Citizens’ Maslow Hierarchy of Needs

By Steve Ressler, Founder, GovLoop I’ve recently had a number of conversations with folks government on what citizens truly want. Transactions/FAQ – There’s one camp that argues to focus on the break and butter – For example, the relaunched gov.uk which has a strong emphasis on fixing top frequently asked questions and optimizing 100,000+ transactions. Another… Read more »