MUSTARD MAIL: 20 things to learn from #govd12

This is a guest post from Dan Slee, Senior Press and Publicity Officer at Walsall Council in England. Last Thursdsay, Dan attended GovDelivery UK’s Annual Digital Communications conference to hear more about delivering real value to the public through effective use of digital communications. Okay, so here’s three things that may just help you fall… Read more »


Email vs. Social Media

Although email traces its history all the way back to the university system in the late 1960s, it wasn’t until the early 1990s that this simple way of communicating literally changed our lives. Just as snail mail was eventually superseded by faxes for the highest priority communications in the 1980s, email came roaring into popular… Read more »


Content Marketing – Government Style

On October 16, 2012, GovDelivery hosted our Annual Federal Digital Communications Event in Washington D.C. Our CEO Scott Burns discussed the need for government organizations to adopt methods used by private sector marketers in order to dramatically increase the number of people being reached. Some assume the best way of doing this is to push… Read more »


Say Goodbye to Press Releases

Emily Jarvis, Producer for DorobekINSIDER on GovLoop, recently posted a compelling interview with GovDelivery CEO and co-Founder, Scott Burns, on the changing nature of government communications. Here’s an excerpt from her post: The government has a history of thinking of communication as a one-way press-release oriented type of activity. What we try to do is… Read more »


Curbing Future Terrorists with Online Engagement

By John Simpson, Federal Consultant, GovDelivery Over the weekend,  Politico published an opinion article on how the Center for Strategic Counterterrorism Communications (CSCC) within the U.S. Department of State uses social media and web forums to engage with potential radical groups to help influence them against violence or becoming a part of terrorist organizations. Unlike commercial marketing… Read more »


Segmentation, analytics & integration: what’s the point?

As discussed in a previous post, for anyone who thinks email is dead, you’re in for a surprise. The truth is, email is just being accessed differently these days, with more people using email on smartphones or other mobile devices rather than from a computer. If you haven’t explored options to make your email communications… Read more »


Federal Agency Distributes Content More Broadly, Educates & Informs for Safety

If you work in or around Federal government in technology, it’s impossible to have missed the White House’s new strategy for the federal government, Digital Government: Building a 21st Century Platform to Better Serve the American People. In the White House blog, U.S. Chief Information Officer Steven VanRoekel discussed the strategy as a critical roadmap… Read more »


311 Call Centers versus Email and Mobile: Why You Can’t Afford Not to Make the Shift

311 call centers serve as a crucial link between the government and the public, but their costs really eat away at city budgets. That’s why more and more cities are shifting their services from call centers to less expensive channels, such as websites, email or text messages. Most service requests can be addressed digitally, helping… Read more »


Tech-Savvy Senior Citizens on the Rise

There is a common misconception that senior citizens are not actively using email or are less likely to use technology to communicate. In reality, seniors are tapping into technology more than ever. As more and more seniors integrate the Internet into their daily lives, digital communications is becoming the most efficient way to engage and… Read more »


When’s the perfect time to engage citizens?

By Amish Patel, Client Development Consultant, GovDelivery UK Many of our clients rely on us to help them implement digital communication best practices, and one of the many questions we get is, “When is the best time to launch and promote citizen engagement services?” In our minds, there is never a bad time, but in… Read more »