How to write and send a marketing email

Guest Post by Darren Caveney, co-creator of comms2point0 and Vice Chair of LGcomms Email? Send them an email? But, hasn’t the world all shifted across to social media, I hear you cry? Well yes and no. A whopping 94% of UK adults have an email address (source: Ofcom, 2012) That knocks into a cocked hat… Read more »


Top 10 (Easy) Ways to Make Your Emails Work for Mobile

I don’t need to convince you that we are in the midst of a massive shift in the way we access information. The days of desktop dominance have given way to mobile devices. This is especially true for email. With each passing month, more and more people are accessing their email on their phones and… Read more »


Email Finds New Life in Integrated Campaigns

There’s a school of thought that says email is outdated – that people are moving to social media channels (Facebook, Twitter) and mobile text messaging. Many think the generation entering the workforce today sees email as an ‘old-fashioned’ communication medium. So, should forward-looking government agencies focus their digital communication strategies on social media and mobile… Read more »


How NHS could benefit from proactive public health alerts

By Kathy Kyle, Digital Communications Consultant, GovDelivery A recent BBC article explores how the National Health Service (NHS) has spent £13 million on public relations and whether the Trust and the public is receiving value for money. Some NHS Trusts have commented that the use of PR firms is necessary to educate the public on… Read more »


Going All Digital: How to Move Paper-Based Transactional Messages Online

I don’t have to tell you how constrained government budgets are these days. If you work in government, you know the depth of budget cuts and lack of resources – but this doesn’t mean that you stop doing the important work you’ve done before. You still need to communicate with your citizens and stakeholders about… Read more »


Email: The Major League Player

When you are formulating your digital communication strategy, what tools form the foundation for your execution? Social media is most likely the first thought that comes to mind these days. And understandably so; social media, in its many forms, can be a very effective communications tool. However, email remains a key tool, especially in the… Read more »


Is There a Best Time to Send an Email?

By Anna Stroncek, Marketing & Communications Intern, GovDelivery With an average of 144.8 billion e-mails sent worldwide on a daily basis, a continually daunting question weighs on the minds of almost all those involved in digital communications: “When is the best time to send an e-mail?” A typical corporate user receives approximately 110 e-mails per… Read more »



Let it snow! Inclement weather drives engagement with the public

By Kathy Kyle, Digital Communications Consultant, GovDelivery UK The whole of the United Kingdom experienced a week of widespread travel disruptions and school closures due to unusually inclement weather.  The extended forecast promises additional wintry, blizzard-like conditions – with as much as seven inches of snow, rain and ice over the next week. One of… Read more »


Citizens’ Maslow Hierarchy of Needs

By Steve Ressler, Founder, GovLoop I’ve recently had a number of conversations with folks government on what citizens truly want. Transactions/FAQ – There’s one camp that argues to focus on the break and butter – For example, the relaunched gov.uk which has a strong emphasis on fixing top frequently asked questions and optimizing 100,000+ transactions. Another… Read more »