The top 5 things Sharknado teaches us about great communication

Last week, one of the greatest cheesy movies of all time debuted on the Syfy channel. Sharknado. In case you missed it, here’s the premise. There’re lots of really big sharks in the ocean and they’re all really angry. Due to some weird weather, the sea level begins to rise in Los Angeles and a… Read more »


Follow These Tips to Create Impact with Graphics

There are many ways to tell a story. In my last post, Jazz Up Text with Graphics to Capture Reader Attention, I discussed why infographics are so important to communicators – and to the story you’re trying to tell. From comic-like images to instructional diagrams to traditional charts and graphs, visuals can increase readership and… Read more »


How Effective Is Your Emergency Communications System?

In my last post, I discussed how a siloed communications system doesn’t work in emergency communications. The term, silo, refers to departments within an organization working separately with little to no communication with each other. For example, in the public sector, emergency notifications are typically handled separately from the communications team. Taking full advantage of… Read more »


What have you done for me lately? Measuring the success of your communications

By Amy Larsen, Client Success Consultant at GovDelivery Today’s government communicators are tasked with staying on top of the latest communication trends to create and deliver messages or content that stakeholders want to receive.  And we all know the only way to determine success is if we measure it, which means government communicators end up… Read more »


Preventing Crime in 2013: How to Get More Tips With Email

By John Simpson, Engagement Consultant at GovDelivery Preventing crime is one of the number one goals for public safety organizations. In 2013, we are seeing a shift in public safety groups, many of whom are leveraging the power of local citizens and stakeholders to report criminal activity. This type of interaction helps identify trends and… Read more »


Upcoming Webinar: Improving Emergency Communications in Government

Unlike businesses in the private sector, government organizations have an additional challenge. In times of emergencies, such as a natural disaster or criminal threat to the community, getting that message successfully delivered to the right audience, and at the right time, can help save lives. A government agency’s ability to easily connect with community members… Read more »


Integrating Government Social Media and Email Communications

In previous blogs you’ve heard about how government organizations are embracing digital communication channels – replacing traditional face-to-face and paper-based methods – to share information with citizens and other stakeholders. In fact, Britain’s coalition government announced last month that it would be providing ‘Twitter exclusives’ to journalists to bolster its social media image and help… Read more »


Top 10 Email Don’ts

Recently, I wrote an article on how to create mobile-optimized emails. That blog post provided tips on how to improve the experience of reading email on a mobile device, which led me to think about what you shouldn’t do when creating emails. So, here are some things to keep in mind when putting together your… Read more »


How to write and send a marketing email

Guest Post by Darren Caveney, co-creator of comms2point0 and Vice Chair of LGcomms Email? Send them an email? But, hasn’t the world all shifted across to social media, I hear you cry? Well yes and no. A whopping 94% of UK adults have an email address (source: Ofcom, 2012) That knocks into a cocked hat… Read more »


Top 10 (Easy) Ways to Make Your Emails Work for Mobile

I don’t need to convince you that we are in the midst of a massive shift in the way we access information. The days of desktop dominance have given way to mobile devices. This is especially true for email. With each passing month, more and more people are accessing their email on their phones and… Read more »