Are You COPE-ing? Start with an email

By Lucas Pillman, Technical Implementation Consultant at GovDelivery Government communications that use the “COPE” mentality (create once, publish everywhere) not only survive but thrive with their audiences. By publishing content to multiple channels at once, public sector organizations can make sure that important information is always in front of their stakeholders no matter where they see… Read more »


Is Twitter the Right Channel for Responding to Customer Service Questions in the U.K.?

While social media has the potential to be a great add-on tool for customer service (communicating with the public through Twitter opens up possibilities for immediate interactions) most U.K. organisations are not using Twitter for direct stakeholder interactions. In fact, even though the majority of U.K. organisations have a Twitter account, only about a third… Read more »


We Need an Exit Strategy for Facebook

See original post on GovLoop. Guest Post by: Derek Belt, Social Media Specialist – King County, WA Have you watched somewhat helplessly these past few months as your Facebook interactions dropped rapidly? Has the “reach” of your posts dipped as low as you’ve ever seen it, no matter how great your content is? It’s not your… Read more »


The Power of Partnerships

Partnership marketing has become a bit of a buzzword in government communications in recent years, and many organisations are seeing the benefits and getting on board. In his presentation, “Central Government Success Story: Health & Safety Executive (HSE),” at this year’s UK digital communications event, the E-Marketing and Online Evaluation Manager, Gavin Parkinson, shared how partnership… Read more »



Email Wins Again

88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms… Read more »


The Public Sector Knows How to Spread Holiday Cheer

As the year winds down there’s a collective holiday season frenzy nearly everywhere you look: a Christmas tree here, a holiday sale there, and gingerbread lattes everywhere. In the public sector, the holiday season brings a loftier goal than simply selling more trees and lattes—communicating with citizens to keep them safe and informed. Along with… Read more »