GovDelivery is releasing its latest Communications Cloud add-on. See what Connect can do and how it can benefit your organization.
As Winter Storm Jonas picked up, so did the flow of messages from federal, state, and local government organizations using GovDelivery to mitigate the storm’s impact, and perhaps even save lives, with digital communications.
We recently launched the Advanced Package for the Communications Cloud to improve the citizen customer experience through A/B testing, pre-built campaigns, and segmentation. This week, we will dive into the specifics of segmentation… Mass marketing, a form of marketing that targets all consumers with the aim of maximizing reach and engagement, is not always the… Read more »
Welcome to the fourth installment of the conversion series. After detailing cross-sell and upsell techniques, today we will dive into customer lifecycle management, a key marketing technique used to maximize online conversions. You’ve captured the attention of a customer, but what’s next in the process? Of course, you want to convert them. Conversions are the… Read more »
We recently published a piece on digital conversion tips for public sector organizations. Over the course of the next few weeks, we will break down each step so you can put our plan to practice within your own organization. The following post will explore how to reengage lapsed buyers. Organizations have a better chance of… Read more »
A public-sector’s website is the centralized location for your organization’s resources and online services. The usability and customer centricity of your website, and corresponding communications, are a make or break for your organization. Case in point… This past March, Department of Veterans Affairs (VA) re-launched the website http://explore.va.gov/ to serve as a one-stop hub for… Read more »
As we all know, the internet wasn’t always as ubiquitous as it is now. Although digital communications is often the most effective and efficient way to communicate with your audience, that doesn’t mean in-person interactions have any less value. On the contrary, meeting with citizens face-to-face or talking on the phone is actually another way… Read more »
So you want to craft the perfect organizational email newsletter that will capture the attention of your fast-paced digital audience. Like with most communication strategies, it starts with a good understanding of your audience. In today’s digital world, your audience is short on time, they’re probably reading your email in line at the grocery store. They have… Read more »
Amidst the swarm of emails that flood inboxes daily, it can be challenging to make sure your voice is heard in the mix. Just because you have subscribers who are already interested in what you have to say, doesn’t mean that they will open every announcement you send them. But by following a few simple… Read more »
By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It is your… Read more »