7 Takeaways from UK government’s top communicators

Are you still measuring and delivering to the goals put in place when you launched your current digital channels? That was the first challenge posed to attendees at the 5th Annual UK Government Communications Conference. At this year’s event, speakers across European, Central and Local government gathered to share strategies to delivering and measuring the… Read more »

4 Tips To Adding GIFs To Your Emails

By Koi Hernandez, Design Fellow at GovDelivery With Google now automatically showing images in emails, email marketing has taken a turn for a more visual and captivating approach. In a previous GovDelivery post on various image file types, we learned about the “faster loading cousin” of the .PNG, the .GIF. GIFs can and have always had… Read more »

Writing for short attention spans

It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messages piling up in… Read more »

Four Simple Steps to Better Emails

By Angela Marinello, Implementation Specialist at GovDelivery We know that email is at the core of an effective communications strategy, but in the age of digital overload it’s tough to make your emails stand out in a crowded inbox. So, how do you craft more engaging and effective emails for your stakeholders? Here are four… Read more »