Increase Message Engagement With A/B Testing

Have you heard we launched the new Advanced Package for the Communications Cloud recently? Within the Communications Cloud, the enhanced functionality includes pre-built campaigns, segmentation, and A/B testing — an area we will explore in depth today. You know those meetings, where your team is endlessly debating communications strategy, trying to ensure you have the… Read more »


Digital Engagement Series: Analyze, rinse, repeat

Gaining public participation and engagement is not an easy feat, but with a strategic plan for audience targeting, messaging, branding, channel optimization, reengagement, and automation, you will be on the road to success. The last step of our steps to better public engagement series features how to “analyze, rinse, and repeat”. This post features ways to… Read more »