Behind the Envelope: Your Subscribers Aren’t Complete Zeros


Welcome to Behind the Envelope, a series of posts exploring ways to get the most from GovDelivery. We’ve covered topics such as the GovDelivery Network, increasing subscribers and administrator access, amongst others.Check back often as we’ll continue to publish information that we hope you’ll find valuable. Today we’re talking about subscribers who don’t complete the… Read more »

4 foolproof steps to nurturing and retaining email subscribers

So you’ve followed some of the ideas from our previous posts and gotten people to subscribe to your lists—now what? First and foremost: welcome them! Sending a short, automated email that welcomes new audience members lets them know what kind of information they’ll be receiving, and thanks them for signing up is a great way… Read more »

Build your audience first: 7 ways to grow your reach for greater impact

Delivering a great citizen experience starts with building an audience to receive it. Fortunately, numerous digital channels and strategies exist to help you grow your reach and make an impact – here are just a few.    Public sector organizations are using digital communications to transform the citizen experience in a variety of ways, whether… Read more »

Connecting your website and email communications to build stakeholder relationships

By Lucas Pillman, Implementation Consultant For most public sector organizations, just having a website is not enough when it comes to engaging stakeholders and increasing stakeholder satisfaction. Government communicators need to be constantly driving traffic to that website through multiple channels so that their mission-driven content is consistently being engaged with and used by stakeholders.… Read more »