7 Takeaways from UK government’s top communicators

Are you still measuring and delivering to the goals put in place when you launched your current digital channels? That was the first challenge posed to attendees at the 5th Annual UK Government Communications Conference. At this year’s event, speakers across European, Central and Local government gathered to share strategies to delivering and measuring the… Read more »


New Research Shows Top 3 Ways for Improving Communications in U.K. Government Organisations

In 2014, around 100 U.K. government communication professionals were surveyed to determine the most important trends driving public sector communication with the public and stakeholders. GovDelivery published the results in an e-book, the UK Trends E-book. Here are some of the findings.  Naturally, there were varied responses to our survey; however, communicators tended to share… Read more »


Central Government Success Story: HM Revenue & Customs

At this year’s U.K. digital communications event, “Reaching More People: Transforming Public Service Delivery with Collaborative Communications”, Oliver McGuire and Mike Brook of HM Revenue and Customs (HMRC) spoke about their agency’s efforts to reach more people in a more effective way in their presentation, “Central Government Success Story: HMRC”.  Oliver, SME Education Strategy Manager… Read more »


Southampton City Council’s Journey to Email Marketing Success

In her presentation, “Unitary Government Success Story: Southampton City Council,” at this year’s annual UK digital communications event, Communications Manager Rosanna Coppen shared the story of Southampton City Council’s journey to creating a successful email marketing program.  Prior to switching to the GovDelivery system in July of 2012, all of the Council’s group emailing was… Read more »


Email Wins Again

88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms… Read more »


Complementing social media in defence communications

By Michael Bayliss-Brown, Public Sector Sales Consultant How the Ministry of Defence (MoD) can streamline digital communications to engage the public, increase efficiency, improve effectiveness and achieve cost savings. The Guardian recently hosted a live chat regarding digital transformation at the Ministry of Defence (MoD) to uncover the innovation, transparency and citizen engagement at work within the… Read more »