5 Reasons to Sign Up for the First Public Sector Benchmark Webinar

In less than two weeks, GovDelivery will be publishing the first (ever!) email benchmarking report specific to the public sector. Years in the making, this report will be the first collection of metrics that government agencies can use to enhance real-world outcomes. On July 12, GovDelivery will be hosting a webinar, “Digital Communications in the Public… Read more »

Southampton City Council’s Journey to Email Marketing Success

In her presentation, “Unitary Government Success Story: Southampton City Council,” at this year’s annual UK digital communications event, Communications Manager Rosanna Coppen shared the story of Southampton City Council’s journey to creating a successful email marketing program.  Prior to switching to the GovDelivery system in July of 2012, all of the Council’s group emailing was… Read more »

Email Wins Again

88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms… Read more »