Southampton City Council’s Journey to Email Marketing Success

In her presentation, “Unitary Government Success Story: Southampton City Council,” at this year’s annual UK digital communications event, Communications Manager Rosanna Coppen shared the story of Southampton City Council’s journey to creating a successful email marketing program.  Prior to switching to the GovDelivery system in July of 2012, all of the Council’s group emailing was… Read more »


Email Wins Again

88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms… Read more »