Thanksgiving is a time to reflect, be grateful…and hopefully eat a lot of food. It also presents an opportunity for the public sector to reach out to citizens and provide them with information that can make their holiday weekend more enjoyable. Here are a few ways that cities and counties across the country are putting… Read more »
If there was ever a sign that the world is becoming increasingly digital, it was last month’s production of the last VCR. To capitalize on the digital revolution, organizations around the world are adjusting their communications strategies with the purpose of increasing engagement and driving outcomes. But no matter how you spin it, there is… Read more »
In the last decade, the evolution of the email newsletter has been fascinating to watch. From must-use template designs to the most effective subject lines, there are a million tips for drafting the perfect email. While the strategies behind use of email in communicating have been largely unchanged (the need to stay relevant, increase audience… Read more »
At King County, Wash., we re-imagined the press release experience, starting with the story’s online version and carrying through the pitch email we send to reporters. Our new strategy allows us to track data on which reporters engage with our press releases so we can learn who is interested in which subjects.
The latest of many studies on email reaffirms what many of our GovDelivery clients prove on a daily basis: in the world of ever-changing digital communications channels, email remains king. In a recent study of over 300 U.S.-based digital marketing professionals, respondents consistently ranked email higher than social media marketing, content marketing, and other marketing… Read more »
Lowering local crime rates is the goal of every law enforcement agency, but it’s not an easy goal to achieve. Local police departments create crime tip phone lines; however, calling isn’t always the best option to report crimes. And in this more digital world, many citizens prefer to use channels they’re already using. For this… Read more »