Email Communications for Government in the Era of Social Media

It’s hard to dispute that 2011 was the year of social media. The average number of tweets on Twitter rose from 50 million to 140 million. LinkedIn set records as the largest Internet IPO since Google. And over half of Facebook’s 845 million users logged in daily. Some headlines even claimed that “email is dead.”… Read more »


Digital Communication Best Practices Guide Now Available

GovDelivery just released a new guide – Public Sector Digital Communication Management Best Practices: The Critical Role of Email – that details tips and strategies culled from more than 500 state, local, federal and international government organizations. Government Technology recently ran an article with some strategies from this guide. With all the buzz around social… Read more »


Top 7 Ways to Engage Event Participants Online & Offline

If you’ve coordinated an event, you know the typical challenges. What are the topics you’ll cover? How do you keep participants informed and involved before and after the event? How do you increase participation? How do you build momentum for an event that’s months away? With restrained budgets and more pressure to justify attending an… Read more »


Free Twitter Guide!

Recently, Twitter released a very nice 20 page guide for using Twitter for small business. While the title references small business, the tips they give are completely relevant for government. Twitter breaks their guide up into 3 chapters: Get started Engage your audience Amplify your impact In the “Get Started” section they provide a great… Read more »


Access Anywhere – IRS Goes Mobile with Help from GovDelivery

The Internal Revenue Service (IRS) unveiled an updated version of their smartphone application, IRS2Go, in early February. The app was “designed to provide taxpayers easier access to practical tools and information,” and the update included an application programming interface (API) integration with GovDelivery Digital Communication Management (DCM), which allowed app users to sign up to… Read more »


StumbleUpon: More Compelling Statistics

A couple of weeks ago, I posted a blog entry about StumbleUpon – what it is (social bookmarking tool), what it does (drives website traffic), and why you should probably know about it (the tool doubled its user base to 20 million in less than two years). StumbleUpon recently worked with a data visualization/visual content… Read more »


How to Create an Online Discussion that Will Ignite Conversation

One of simplest strategies online community managers use to keep the community fire burning bright is to ignite conversations throughout the community. However, there are methods to ignite this discussion that will increase the chances that it will survive versus peter out in a few minutes. Take a look at the very successful discussion below… Read more »


Do you know what StumbleUpon is?

If not, you might want to. So, what is StumbleUpon? Essentially, I think of it as a social sharing service that directs registered users to new websites based on their personal preferences, input from their friends and “like-minded individuals.” StumbleUpon explains its process and why they’re better than search engines: Now, why should you care… Read more »


Dealing with negative feedback in social media

By Lauren Modeen, Digital Strategist, GovDelivery Professional Services Regardless of whether you are representing yourself, an agency, a company, a non-profit, or a campaign online, you will most likely encounter negative digital feedback. While you cannot control what the world puts in front of you, you can control how you respond. In fact, how you… Read more »


Three ways cities and states can increase revenue

By Steve Ressler, Founder & President, GovLoop 2010 has been a tough year for state and local governments.  From furloughs to layoffs to cutting services, the budget situation is dire.   It's pretty simple when you have a budget shortfall. You have two options – cut costs, increase revenue. Most of the focus has been… Read more »