When severe weather hits, citizens come looking for information about public service changes and closures. For many residents, it’s the first time they’re visiting their council’s website, so it’s a huge opportunity for organizations to capture new subscribers who they otherwise may not have engaged. For example, already in the last couple of days (before any… Read more »
Tag: Digital Outreach
4 Steps to Prove Success in Your Digital Channels
Marketing and public outreach are invaluable for the public sector, and the best place to start is with a positive digital user experience. One of the best ways to determine if you have a successful user experience is through proactive analysis of website metrics and reporting with systems like Google Analytics or IBM Analytics. However,… Read more »
Find Out How Your Digital Engagement Strategy Measures Up
Take our five question assessment and we’ll review your answers and contact you with your score and suggestions for how to improve in all areas of your digital communications.
Your biggest social media questions answered
With the rise in social platforms, multi-networking and complex social media algorithms, how can government organizations drive more traffic to social events and engagement with their social content? That’s the question we aimed to answer during the State of Social Media webinar hosted by Jennifer Kaplan, Product Marketing Manager at GovDelivery. More than 700 public sector… Read more »
Minnesota Department of Health shares 5 tips for outreach success
State, local and federal health agencies the country share a common goal to improve the health and well being of all people. While some agencies still rely solely on traditional communication channels like direct mail and broadcast media to get important health information to the public, more health teams are looking at direct digital engagement strategies to… Read more »
Beyond the like: how to get more engagement from your social media audience
In the five seconds it takes to read this sentence, 30,000 tweets were posted on Twitter. In 60 seconds on Facebook, 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. As the number of these updates build over minutes, hours and days, your audience’s attention gets smaller and smaller. Couple that… Read more »
Three easy ways to turn anonymous website visitors into engaged subscribers
Whether it’s website content, online forms or digital services, if you aren’t converting browsers into engaged audiences members, you are missing out. In our previous blog post, “Build your audience first: 7 ways to grow your reach for greater impact,” we outlined seven easy and efficient ideas for making the most of your digital communication… Read more »
Build your audience first: 7 ways to grow your reach for greater impact
Delivering a great citizen experience starts with building an audience to receive it. Fortunately, numerous digital channels and strategies exist to help you grow your reach and make an impact – here are just a few. Public sector organizations are using digital communications to transform the citizen experience in a variety of ways, whether… Read more »
Digital outreach tips for newly elected officials
In 2014, new office holders and their communications teams will find new opportunities and challenges when they leave the campaign trail or the nomination hearings and take office. As you begin your new positions, you can expect to be flooded with action items, but what about your communications? You’ve spent months reaching out and connecting… Read more »
The Most Important Update Trending on Public Sector Websites
With any government program, project, or initiative, you can’t just rely on an “if you build it, they will come” strategy. If nobody knows about your initiatives or projects, they can’t make a difference. To be truly successful at your job to drive engagement with these programs, you have to capture people while they are… Read more »