Getting Your Message Heard: When Communication is a Matter of Life or Death

Imagine for a moment that you are in an area that is about to be hit by a hurricane. What would you want to know to prepare? Do you know where the safest place will be? How will you contact other family members if separated? These questions are extremely important when faced with a disaster.… Read more »


Futurism and Government

I know what you’re probably thinking, “What is futurism?” And then your next question is likely, “And what’s that got to do with government?” I’ve been reading a recently published book, Think Like a Futurist: Know What Changes, What Doesn’t, and What’s Next by Cecily Sommers, that explains futurism as the practice of engaging in… Read more »


Do RSS Feeds Still Matter?

Co-written by Mary Yang, Senior Communications Manager, and  Anna Stroncek, Marketing and Communications Intern- GovDelivery The recent Google announcement that it would be shutting down Google Reader has led to a flurry of blog posts and discussions around RSS feeds, their importance (or lack thereof), and what to do now. What is an RSS Feed?… Read more »


How NHS could benefit from proactive public health alerts

By Kathy Kyle, Digital Communications Consultant, GovDelivery A recent BBC article explores how the National Health Service (NHS) has spent £13 million on public relations and whether the Trust and the public is receiving value for money. Some NHS Trusts have commented that the use of PR firms is necessary to educate the public on… Read more »


Collaboration is a hot trend for state & local governments

For state and local governments, budgets have been cut across the board while technologies have advanced, which has led to the concept of “shared services.” Shared services, with technologies hosted in the cloud, would allow many state and local governments to combine the use of specific technologies or solutions. Organizations using those services would help… Read more »


Going All Digital: How to Move Paper-Based Transactional Messages Online

I don’t have to tell you how constrained government budgets are these days. If you work in government, you know the depth of budget cuts and lack of resources – but this doesn’t mean that you stop doing the important work you’ve done before. You still need to communicate with your citizens and stakeholders about… Read more »


Email: The Major League Player

When you are formulating your digital communication strategy, what tools form the foundation for your execution? Social media is most likely the first thought that comes to mind these days. And understandably so; social media, in its many forms, can be a very effective communications tool. However, email remains a key tool, especially in the… Read more »


Becoming a Hero to Returning Veterans and Families

By Lance Horne, General Manager, GovDelivery Federal Team Last year, Forbes magazine published an article written by a United States Marine Corp sergeant about what it’s like to return from combat. While warfighters are thrilled to be back, many face the surreal task of returning to the life they knew before combat. They come from… Read more »


Reaping Big Results from Big Data

By Lance Horne, General Manager, GovDelivery Federal Team I’ve covered a variety of topics in the past few weeks, including better government-to-citizen communications and cloud computing. Today, I’m going to delve into an area that is quite intriguing to me: big data. As a government agency, effective outreach to citizens can deliver a vast set… Read more »


Choosing the right path

By Anna Stroncek, Marketing & Communications Intern, GovDelivery It’s easy to get swept up in the love affair that is digital communications; really, what’s not to love? The opportunities that digital communications can produce are numerous for any given organization (imagine, once and for all, not having to lay out that newsletter month after month!)… Read more »