Insights on Successful Emergency Communication Plans from Adelaide O’Brien, Smart Government Strategies Research Director

In today’s world, government agencies need to leverage digital platforms to provide better customer service to citizens, especially in times of emergency. Organizations with more responsive emergency communications reach the public quickly and effectively during natural disasters and other threats to citizens and property. GovDelivery recently interviewed Adelaide O’Brien, research director of Smart Government Strategies… Read more »


2013 Best Practices in Digital Communications- Upcoming Webinar

Keeping up with the latest in digital communication tools and strategies can be a challenge in any organization. As a government communications professional, you probably face additional unique challenges as well. Being able to effectively reach particular groups of people in emergencies, for example, is one situation that can mean the difference between life and… Read more »


Vine: Government’s 6 Seconds to Shine

It’s likely that you have heard of Vine in recent months. For those of you who haven’t (or who have, but aren’t exactly sure what it is) Vine is a mobile app by Twitter that allows users to create and post short, 6 second video clips. In turn, the videos can be uploaded, shared and… Read more »


How to Gain Subscribers During Special Events

Many government organizations and agency departments plan and promote special events or seasonal occasions that relate to the constituency they serve and support. Highlighting these events through communications and digital content provides a fun and timely way to interact with the public, and can even serve as a platform for gaining subscribers and engaging citizens… Read more »


Top 10 Email Don’ts

Recently, I wrote an article on how to create mobile-optimized emails. That blog post provided tips on how to improve the experience of reading email on a mobile device, which led me to think about what you shouldn’t do when creating emails. So, here are some things to keep in mind when putting together your… Read more »


GovDelivery Awarded G-Cloud III Framework Contract

By Kathy Kyle, Digital Communications Consultant at GovDelivery GovDelivery was recently awarded a G-Cloud III framework contract for its Software-as-a-Service (SaaS) cloud-based solutions, making it easier for government to reach more people. G-Cloud III is important as it continues to enable UK public sector departments and organisations to easily access centrally negotiated deals and transact… Read more »


Survey Identifies Ways to Improve Local Governments

Collaboration, customer service, and mobile communications top the list of trends important to state and local governments in 2013, according to results of a GovDelivery survey of more than 400 individuals in U.S. state, county and city government organizations. Improvements to the three trends can help state and local governments fulfill their core missions more… Read more »


Does channel shift require cultural shift?

We’ve been writing about ‘channel shift’ in government for some time. The benefits of using new digital channels for citizen communications are clear – the Cabinet Office expects the UK government to realise savings of 1.2 billion pounds sterling by 2015 through its Government Digital Strategy. So, what’s holding us up? It takes more than… Read more »


Leveraging Technology to Do More with Less

With sequestration officially underway, the phrase “doing more with less” carries more weight than ever before. While cuts are being made across the board, citizens’ needs remain, posing quite a challenging situation for government organizations and their communications efforts. As budgets are forced to become even tighter, organizations are being called upon to serve the… Read more »


Trends Show Support for More Digital Services

When the transcontinental telegraph line was completed in 1861, the Pony Express stopped sending riders galloping across the United States to deliver important messages. Change marched on. Mail transport by the railway gave way to the highways and then the airways. Of course, the internet has ushered in the digital age, and again the communications… Read more »