3 Tips for Getting Emergency Information to the Public

On this day, we, like many of you, are taking a moment to remember the tragedy of the 9/11 terror attacks. In the wake of the many emergencies we see every year, from terror attacks to natural disasters, emergency situations seem to be on the rise. And, as the number of emergencies increase, so does… Read more »


10 Ingredients Missing in Federal Government Innovation

By Steve Ressler, Founder of GovLoop Innovation is the hot buzzword.  From local government innovation officers to a deputy CTO in charge of innovation, governments are more and more focused on innovation. But how do you really make innovation happen in government? What are the missing ingredients? I thought I’d take a stab at an answer so… Read more »


18 Ways to Drive Web Traffic

You spend hours honing and perfecting content. You’re delivering information that citizens need and want. And yet your website’s traffic numbers aren’t reflecting your effort. Why? It could be a combination of things, but there’s something you can do. To boost traffic – and help drive your organization’s mission – here are some quick tips… Read more »


Measuring email success with Engagement Rates

The days of getting gold stars and an extra juice box for our accomplishments might be over, but that doesn’t mean we care any less about knowing when we’ve done a good job. As a government agency, it can be difficult to figure out if you’re getting your message across. Many private sector companies rely… Read more »


Are You Ready for HTML5 and CSS3 Web Development and Design Tools?

Chances are pretty good that you want to engage constituents more in the activities associated with your organization in order to fulfill your mission. One great way to do that is to offer the public a user-friendly website. But are you happy with your site, or do you feel that you could serve citizens better… Read more »


Need a New Look? 2013/2014 Website Trends That Matter

When you hear the word “trend,” your mind probably jumps instantly to fashion. Every spring and fall, designers pack the runways with models dressed in what is considered to be the latest and greatest in hair, makeup, and clothing. These trends set the tone for what will pop up in stores throughout the globe. However,… Read more »


Understanding your audience: The DOI’s communications cocktail

The U.S. Department of the Interior (DOI) Director of Digital Strategy, Tim Fullerton, knows a thing or two about making lemonade. When he took over the department’s digital communications in 2009, the DOI had no content management system for its website, no social media accounts, no video capabilities and no dedicated staff.  It was, in… Read more »


Connecting the Dots: Cross-Promotion for Government on Social Media

Government communicators work to gain the public’s attention, spark conversations and drive community engagement to promote and improve the mission of their organization. The first step in getting citizens to sit up and take note is to provide services that are better, faster and more effective at meeting the public’s needs. Once your agency launches… Read more »


Seeing it in action: SBA Case Study

By this point you’ve read our posts about digital communication management, Beyond Email Lists and Delivering the Right Message in the Right Way, so you know some of the benefits and features of DCM. But you want to see what it all amounts to. What you’re saying, in other words, is “Show me the money!”… Read more »


Washington State Residents Now Get Real-Time Traffic Alerts

By Richard Fong, Technology Project Manager Moderate impact. Low impact. Collision. Cleared. If you travel on highways anywhere, wouldn’t it be nice to have these types of messages delivered to your email or phone so you could anticipate a change in your route and save time? With some cool technology, the Washington State Department of… Read more »