Meeting user needs with Gov.UK

In October of 2012 the UK government launched a new website, Gov.UK, which was designed to host all of the central government’s information in one spot. Neil Williams, Product Manager at Gov.UK, spoke about the strategy and process behind building the website in his presentation “Government Digital Service: Gov.UK” at this year’s UK digital communications… Read more »


Tips for Reconnecting and Rebuilding After the Shutdown

Like you, we’re breathing a giant sigh of relief that the federal government shutdown has ended and that hundreds of  government employees are finally able to go back to work. But as much as you may want to jump back into the projects you were working on, it’s hard to ignore that the public’s confidence… Read more »


Answering Your Outreach Acceleration Questions

In our recent webinar, “Accelerate your Outreach for Maximum Impact” our GovDelivery Engagement Consultants had dozens of questions from webinar attendees. We’ve pulled out some of the most critical questions, providing a transcript of the question and detailed answer. Q: My organization is new to reaching out through digital communications. How exactly do you connect… Read more »


Avoid the 3 Deadly Sins That Are Limiting Your Website Traffic

I saw this article recently on MarketingProfs, “Three Deadly Reasons Most Websites Fail,” outlining why most websites struggle to get the results they want. While the original post is geared toward marketing professionals, the concepts can easily be applied to communicators in the public sector looking to improve online engagement with constituents. The article discussed… Read more »


Marketing: Cleaning Up a Dirty (Government) Word Part 2

By John Cook, Vice President of Marketing, GovDelivery Last week I introduced the first two trends that I believe make marketing imperative for any government agency that is concerned about citizen engagement. I’d like to continue with three more trends you need to consider…trends that turn marketing from a dirty word into a vital tool.… Read more »


Reaching New Heights and New Audiences with Social Media

Anyone who remembers Facebook in its early days—back when you needed a college email address to sign up and the term “Newsfeed” hadn’t yet become ubiquitous—might sigh fondly at the thought of simpler times. Organizations, businesses and government agencies aren’t likely to be among those nostalgic few. Facebook has changed a lot over the years,… Read more »


Beating the Odds: Using Web Properties to Expand Your Reach

If a Tweet is published in the Twittersphere and there are no Followers around to see it, does it have an impact? Unlike the classic tree falling in the forest scenario, this question has a resounding answer: No. It doesn’t take a famous philosopher to understand that even the most beautifully crafted Tweets, emails, or… Read more »


2013 Best of the Web Award Winners

Last week, winners of the 2013 Best of the Web Awards were announced, offering an opportunity to see how state and local government organizations are leveraging the web to communicate with the public. Cities, counties and states were judged based on their demonstration of innovation, usability and functionality for users. Honorees were also required to… Read more »


3 Tips for Getting Emergency Information to the Public

On this day, we, like many of you, are taking a moment to remember the tragedy of the 9/11 terror attacks. In the wake of the many emergencies we see every year, from terror attacks to natural disasters, emergency situations seem to be on the rise. And, as the number of emergencies increase, so does… Read more »