Five ways to turn offline moments into digital opportunities

As we all know, the internet wasn’t always as ubiquitous as it is now. Although digital communications is often the most effective and efficient way to communicate with your audience, that doesn’t mean in-person interactions have any less value. On the contrary, meeting with citizens face-to-face or talking on the phone is actually another way… Read more »



Three easy ways to turn anonymous website visitors into engaged subscribers

Whether it’s website content, online forms or digital services, if you aren’t converting browsers into engaged audiences members, you are missing out. In our previous blog post, “Build your audience first: 7 ways to grow your reach for greater impact,” we outlined seven easy and efficient ideas for making the most of your digital communication… Read more »


Build your audience first: 7 ways to grow your reach for greater impact

Delivering a great citizen experience starts with building an audience to receive it. Fortunately, numerous digital channels and strategies exist to help you grow your reach and make an impact – here are just a few.    Public sector organizations are using digital communications to transform the citizen experience in a variety of ways, whether… Read more »


48 State agencies’ insights on recruitment, retention and re-engagement

What happens when you bring together government agencies from 48 states in one place to talk about digital outreach? As it turns out, a lot of insight. GovDelivery had the opportunity to attend and present on digital outreach strategies at the Recreation Boating and Fishing Foundation (RBFF) 2014 State Marketing Workshop last week in Atlanta, where communication… Read more »


The changing face of Facebook: What orgs should do now that organic reach is ending

Recent policy updates could mean the end of organic social media marketing on Facebook. Find out how you can shift your digital strategy so you don’t miss a beat.      Last November, Facebook announced that beginning in January of 2015, it will limit the amount of “overly promotional” posts that show up organically in… Read more »


Conferences Round Up Part 1: Trends from 3CMA, NAGW and More

This month, public sector leaders from around the country gathered to discuss the latest in best practices and trends across digital government. We’ll be bringing you the best of the best, and some of the hot topics taking over the public sector, pulled straight from these conferences over our next few blog posts. So if… Read more »


Digital Engagement Strategy Series: Tell a Story (4)

By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog series will go into each of these basics reviewed in our webinar on Stakeholder Engagement in Federal Government to provide… Read more »


Digital Engagement Strategy Series: Measure and Analyze Outreach Results (3)

By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent webinar on Stakeholder Engagement in Federal Government. If you… Read more »


Building a civic ecosystem

By Abhi Nemani, Innovator-in-Residence, GovDelivery The last four years have seen explosive growth in the civic technology field, and I have been privileged to see it firsthand in my role at Code for America (CfA) since 2010. Earlier this year, when I decided it was time to move on and explore a new segment of… Read more »