Getting an audience—whether it’s citizens or colleagues—to engage with information and act upon it is often a difficult task. But it can be done. At GovDelivery’s most recent event in the Digital Engagement Breakfast series, Inspiring Employee & Citizen Engagement Through Learning Experiences, industry and government employees gathered to learn more about how to engage with audiences and make trainings more effective.
You have tackled organizational goal setting, audience development, branding, audience acquisition, multi-channel marketing, and next you need to identify areas where you can gain greater awareness and participation to drive value for your organization and the citizens you serve. Audience engagement (and re-engagement) is a leading goal for public-sector communicators. But, engagement doesn’t always come easy.… Read more »
By Amy Larsen, Market Development Strategist at GovDelivery Government agencies tasked with the responsibility of keeping drivers and passengers safe on the road face daunting challenges every day. From finding new ways to increase awareness of the importance of cars seats and seat belts, to helping drivers avoid congestion and road closures, satisfying the ever-changing needs… Read more »
“Knowledge is power. Information is liberating. Education is the premise of progress…” – Kofi Annan As a government agency, your job begins and ends with being a purveyor of knowledge for the audience you serve. From informing the public about a disease outbreak, weather emergency, a newly enacted law, or policy implementation … Simple ways… Read more »
Just as people’s interests and priorities (and Netflix addictions) are constantly changing and evolving, so are organizations’. When people sign up to receive information from your agency they aren’t just signing up to stay informed about a specific topic, they’re opening the door to an ongoing relationship. As your organization evolves its strategy, you may… Read more »
By John Simpson, Engagement Consultant What should go into your digital engagement strategy can be a complex and organizationally challenging question. The specifics of your own strategy are usually discovered with some internal “soul searching” and by nailing down exactly what public engagement is for you and your leadership. Yet, there are a few basic… Read more »