As you send out emails, you may be wondering how you can make them stronger. Instead of trying out random improvements, try doing some A/B testing to see what your audience really wants. A/B testing is a randomized experiment that compares two variables for optimal impact. You can test variables to see which ones best… Read more »
In a digital world, we are constantly competing for our audience’s attention. Between the billions of emails sent and received every day around the world, to the increase in digital platforms, there are any number of things that can distract your audience from your message. So it’s hard enough to get the attention of your… Read more »
Every day, there are over 5,000 unique topics that GovDelivery’s 1,800 users cover in their communications with their audiences. Ranging from hurricane updates to hunting license renewal reminders, government email communications are more digitally diverse than ever. And what was one of the most trendy topics this month? Fall colors. Knowing that topics like fall… Read more »
How long does it take to develop a habit? This is the question that has bogged down the minds of some of the world’s greatest philosophers like Aristotle, and has been studied by researchers for decades. But when it comes to public sector communications, there is a difference between strong intent and strong habits.… Read more »
Sid Burgess is GovDelivery’s Senior Open Data Consultant. He is an industry leader on the intersection of technology and constituent services. Data engagement is the concept of taking open data beyond the portal, using it to engage citizens across many contexts and improve their lives through better service delivery. This can best be accomplished by… Read more »
Every second, 110 people open a GovDelivery email. Of the billions of messages that are sent to over 120 million users each year, we have the intel on how people are engaging with content from government organizations. Data can be helpful when developing an effective communications strategy, which is why we’ve gathered the top stats you… Read more »
Whether you’re trying to reach a large selection of people or specific groups, you become much more effective when working with intermediaries. These trusted voices can connect with your audience locally and help connect them to services you deliver.
At the end of April, GovDelivery hosted its 9th Annual Digital Communications Summit. This event brought together over a thousand government and industry leaders to learn about the citizen experience from experts. Thursday’s webinar condensed the summit into a series of video clips highlighting key digital experience strategies.
See how your agency’s digital engagement stacks up and learn how to improve your digital maturity with the Digital Engagement Maturity Assessment.
When you think of online learning experiences in government, you probably think of static slides that you click through or videos with a droning moderator. But that doesn’t have to be the case. GovDelivery’s 2016 Digital Communications Workshop explored unique tactics to build truly engaging digital experiences in government.