Tips for Leveraging Mobile to Capture Audiences on the Go

Successful public sector digital communications is born from a commitment to reach a large and relevant audience. The largest audiences are built on direct contact channels such as email and text messaging as well as indirect channels such social media. Here are a few tips on how you can expand your reach and drive more… Read more »


Complementing social media in defence communications

By Michael Bayliss-Brown, Public Sector Sales Consultant How the Ministry of Defence (MoD) can streamline digital communications to engage the public, increase efficiency, improve effectiveness and achieve cost savings. The Guardian recently hosted a live chat regarding digital transformation at the Ministry of Defence (MoD) to uncover the innovation, transparency and citizen engagement at work within the… Read more »


Thoughts for the New Year: 2014 public sector trends

As we wrap up 2013, we’re excited about what’s around the corner in 2014. It’s the time of year where everyone puts out predictions for 2014, but at GovDelivery, we want to know what you think. Instead of listing out all our predictions for the new year, we’re interested in learning what public sector trends… Read more »


The Public Sector Knows How to Spread Holiday Cheer

As the year winds down there’s a collective holiday season frenzy nearly everywhere you look: a Christmas tree here, a holiday sale there, and gingerbread lattes everywhere. In the public sector, the holiday season brings a loftier goal than simply selling more trees and lattes—communicating with citizens to keep them safe and informed. Along with… Read more »


Learning from Lululemon: Communication Do’s and Don’ts

In the era of social media, where people are accustomed to sharing everything all the time, news spreads like wildfire. One mistake by an organization and a communications crisis is born. While certainly no communications team wants to deal with a crisis, it’s a part of the job and an important one at that. Response… Read more »


Annual Federal Digital Communications Event by the Tweets

Despite a deluge of freezing rain and snow in Washington DC this week, GovDelivery’s annual Federal Digital Communications conference marched on. With more than 450 people tuning in via webcast and in-person, 6 speakers, 250+ tweets with an estimated impression of 1.2M people, and a lot of networking accompanied by a few bad weather horror… Read more »


Forget a Social Media Strategy – Craft a Content Strategy

By John Simpson, Engagement Consultant The use of social media by government organizations as a means to better reach the public is more often becoming standard practice. Guidance from resources like HowTo.gov and lessons from events like the Boston Marathon Bombing have taken the use of social media from “should” to “must.” However, the rush… Read more »


Annual UK Conference by the Tweets

With more than 150 attendees, 9 speakers, 520+ tweets with an estimated reach of 90k people, and 1 hour of drinking and networking, the annual UK digital communications event adds up to a great success! Over the next few weeks we’ll take a deeper dive into each of the presentations given by local UK government… Read more »


Text messages can help you find in-person enrollment help

GovDelivery client King County, Washington recently kicked off a new mobile communications initiative to spread the word about their healthcare offerings and services. Here is a guest post from King County on how text messaging is helping the organization reach more people.  An innovative new texting program is making it a little easier to find… Read more »


Leadership Excellence Award Winner Carl Haggerty on the State of Local Government Communications

Congratulations to Carl Haggerty for winning the Leadership Excellence award from the Guardian’s Public Leaders Network! Haggerty is the Digital Communications Manager at GovDelivery client, Devon County Council. He champions and develops the digital agenda within the council and oversees the council’s corporate web presence and intranet. We were lucky to have him as one… Read more »