The City of Saint Paul and the Saint Paul Public Schools Launched a Summer Text Messaging Program to Keep Kids Active & Learning

We’ve highlighted many local government organizations using digital communications to increase the effectiveness of their programs on our blog. Some are capitalizing on the use of storytelling to connect their mission to their messages and better engage stakeholders. Others, like Prince George’s County Public School District are using new mobile technology such as SMS/text messaging… Read more »


Q&A from the Digital Communications Webinar with Nottinghamshire County Council (Part 1)

Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here.  Due to an overwhelming number of… Read more »


New Research Shows Top 3 Ways for Improving Communications in U.K. Government Organisations

In 2014, around 100 U.K. government communication professionals were surveyed to determine the most important trends driving public sector communication with the public and stakeholders. GovDelivery published the results in an e-book, the UK Trends E-book. Here are some of the findings.  Naturally, there were varied responses to our survey; however, communicators tended to share… Read more »


2014 Trends Across Government: US Edition

What are the top priorities for government communications in 2014 at the federal and local levels? This is the question we posed to 350 government communicators. Take a look at what they said about focusing on results, implementing multichannel strategy, and increasing outreach in this infographic, or grab a copy of the federal government report… Read more »


By the Tweets: GovDelivery’s Digital Communications Tour

Our digital communications tour is in full swing! Over the last month we’ve visited Oakland, CA and Austin, TX, sparking conversations on the value of technology, outreach, and communications in government, as well as strategies to increase that value. We’ve hosted many innovative, successful speakers, from private sector thought leaders with successful social media start-ups… Read more »


Facebook is Changing Its Game – Will You Change Yours?

By Amy Larsen, Client Success Consultant As a government communicator, how can you be sure you’re connecting with your audience with the continuously changing landscape in social media? A channel that is nearly ubiquitous in the world of online communications is Facebook. Boasting more than 1 billion monthly active users, Facebook continues to dominate the social… Read more »


The Power of Partnerships

Partnership marketing has become a bit of a buzzword in government communications in recent years, and many organisations are seeing the benefits and getting on board. In his presentation, “Central Government Success Story: Health & Safety Executive (HSE),” at this year’s UK digital communications event, the E-Marketing and Online Evaluation Manager, Gavin Parkinson, shared how partnership… Read more »


Answering Your Questions on Citizen Engagement: Part 1

We had an incredible flood of questions during and following our Citizen Engagement webinar last month with insights from Ruthbea Clarke of IDC Government Insights and Mary Yang of GovDelivery. So, we decided to compile some of those questions and their responses (including the ones we weren’t able to address live during the webinar) into… Read more »


Local Government Shift: Smaller Budget, Big Opportunity

At November’s UK annual digital communications event in London, speaker Carl Haggerty offered his insights (and delightful illustrations) about the the state of local government communications.  Carl, a Digital Communications Manager for the Devon City Council, started off by noting that local governments have taken on massive amounts of debt and are being forced to… Read more »


What the Super Bowl Tells Us about Government Communications

I’m one of those people who watch the Super Bowl for the ads. And I’m not alone. In a survey released by USA Today, 78% of Americans look forward to the Super Bowl commercials more than the game. And who can blame us? Super Bowl ads over the years have been iconic. Contently wrote an… Read more »