At GovDelivery, we value your interaction with our products and want to make sure your experience with the Communications Cloud is as smooth and easy as possible. So we set out to improve the platform so you and your team can continue to reach out and change your citizens’ lives for the better. Every message… Read more »
With so many emails per day and so little time to connect, subject lines are crucial. While there are no “magic” words for subject lines, there are a few keywords that have shown great success in increasing open rates and engagement rates.
There is no “secret sauce” to get the best digital engagement , but there are tips you can incorporate into your communications plan to help boost your engagement numbers. Check out the 20 tips now.
At King County, Wash., we re-imagined the press release experience, starting with the story’s online version and carrying through the pitch email we send to reporters. Our new strategy allows us to track data on which reporters engage with our press releases so we can learn who is interested in which subjects.
Looking for a magic formula for your digital communications efforts? There may not be one right or wrong answer, but there are ways to test different channels of communication for their effectiveness with your audience.
Last month, the White House issued a critical Executive Order “Using Behavioral Science Insights to Better Serve the American People”. The Order instructed federal agencies to leverage behavioral science to identify policies and operations that could improve “public welfare, program outcomes, and program cost effectiveness”. The Order further suggested that government agencies should recruit behavioral… Read more »
(Originally posted by Dan Slee on Comms2Point0, check out the full white paper on the value of an email subscriber in the whitepaper here). By Dan Slee A while back I helped with some comms planning for a web project that aimed to link members of the community with groups and clubs in their area. There… Read more »
Welcome to the eighth installment of the conversion series. Conversions are important for public sector organizations, so read on to gain better detail of each opportunity… With 90 percent of Americans owning a mobile device, the opportunities this channel presents to supplement your existing digital channels are boundless. Mobile applications for the public sector make it… Read more »
Welcome to the fourth installment of the conversion series. After detailing cross-sell and upsell techniques, today we will dive into customer lifecycle management, a key marketing technique used to maximize online conversions. You’ve captured the attention of a customer, but what’s next in the process? Of course, you want to convert them. Conversions are the… Read more »