What to Ask of Your Digital Communication Management System

As successful communications professionals, we are constantly measuring, evaluating and adjusting to ensure that our efforts are achieving real measurable results. Are your email messages getting read? Are your emergency notifications being delivered? Are your social media posts being shared? And most importantly, are your mission goals being met? If you’re a communications professional in… Read more »

Beyond Email Lists: Transforming Email Subscriptions

Almost as soon as email was created, people started creating email lists so they could reach others with related interests. Email list software like LISTSERV became a vital way for communities of people to interact with each other. In 2013, email is still incredibly valuable as a communication channel, playing an important role in government… Read more »

How Effective Is Your Emergency Communications System?

In my last post, I discussed how a siloed communications system doesn’t work in emergency communications. The term, silo, refers to departments within an organization working separately with little to no communication with each other. For example, in the public sector, emergency notifications are typically handled separately from the communications team. Taking full advantage of… Read more »