Top 6 Survey Best Practices

By John Simpson, Engagement Consultant at GovDelivery Surveys can be a great tool to gather public feedback, project impressions or even program success stories from your key audiences. However, the structure of the survey needs to be well planned in order to increase participation and get the insights you need. Organizations can get caught in… Read more »


Creating compelling government content

In the past couple months you may have heard about popular burrito chain Chipotle’s new marketing campaign. The campaign commissioned ten well-known creatives to write something that could be read in two minutes, then printed that work on the sides of nicely designed Chipotle soda cups and paper bags.The writing tapped the talents of people like… Read more »


Mobile Communications Are Here to Stay

When laptops first replaced desktops as the new, go-to digital device, being glued to your cubicle or home office while checking email suddenly became a thing of the past. Now that the number of people owning smartphones has rapidly increased and shows no signs of slowing down, we’re redefining what it means to be truly… Read more »


Did anyone see your organization’s Facebook post?

Last week the Washington Post featured an article on the frustrations of digital communicators in the weather community with Facebook. The article, “How Facebook is falling short as a weather communication tool,” outlined three major problems weather communicators are having with the social networking tool: “1) Its updates only reach a small fraction of the… Read more »


Best practices for improving your federal agency’s stakeholder engagement

In 2009, the U.S. Department of Interior (DOI) had to face an unsettling fact: when it came to generating stakeholder engagement, the old way of doing things just wasn’t going to cut it anymore. After conducting research, DOI realized that despite being a federal agency with a huge stakeholder base and a wealth of important… Read more »


Three Simple Steps Toward Better Stakeholder Engagement

Engagement is the name of the game in 2014. According to a recent GovDelivery survey of local, federal, and UK government agencies, forty percent of respondents named increasing stakeholder engagement as their number one communications objective this year. Better communication strategies lead to better stakedholder engagement, and more importantly, better engagement leads to more mission… Read more »


How USDA Farm Service Agency Saved Millions and Reached More Stakeholders

At this year’s annual Digital Communications Tour stop in Washington DC, officials from three government agencies presented to hundreds of their peers on the latest innovations in digital communications in federal government. Below is a snapshot from the panel session highlighting Kent Politsch, Chief of Public Affairs for the USDA Farm Service Agency (FSA), and… Read more »



How One School District Met the Communication Needs of Countless Families

You can’t fit a square peg into a round hole, but as any toddler with an iron will and an overactive hammering arm will quickly demonstrate, you sure can try. For private sector companies, audiences can be broken down into neatly formulated shapes and sizes. If you want to market to the square pegs, utilize… Read more »