Measuring ROI in Government Communications

“We can no longer ignore financial accountability in the public sector. We must place a financial value on the impact our communications make.” -Guy Dominy, author of Measuring the Value of a Subscriber. Financial accountability in the private sector usually translates into proving to your boss that the marketing dollars you spent translated to sales.… Read more »



2013 Digital Cities Winners: Congratulations to GovDelivery Clients!

Achieving cost savings, citizen engagement, and more effective services in their communities 2013 was a transformative year for the adoption of innovative technology in government. And some GovDelivery clients were at the forefront of these technology movements. Last week, Government Technology announced the winners of the 2013 Digital Cities awards. Coordinated by the Center for… Read more »