4 Ways Your Organization Can Use Facebook’s New Page Features

This summer, Facebook has released several new features for Facebook Pages that allow organizations more control over creating, releasing and managing content and messages. The newest features include scheduled page posts, unpublished page posts, and page admin permissions for third-party apps. Scheduling posts is a feature previously available to Page administrators using third-party solutions, like… Read more »


Top 10 Tips for Executing a Successful Website Launch

By Mike Bernard, Digital Marketing Manager, GovDelivery As you may have noticed, GovDelivery recently overhauled our entire website. A complete web redesign is a major task. It takes months of work to get everything done. Then you get to that critical moment, “go live,” and you find out if your efforts have paid off. Things… Read more »


Email Communications for Government in the Era of Social Media

It’s hard to dispute that 2011 was the year of social media. The average number of tweets on Twitter rose from 50 million to 140 million. LinkedIn set records as the largest Internet IPO since Google. And over half of Facebook’s 845 million users logged in daily. Some headlines even claimed that “email is dead.”… Read more »


Digital Communication Best Practices Guide Now Available

GovDelivery just released a new guide – Public Sector Digital Communication Management Best Practices: The Critical Role of Email – that details tips and strategies culled from more than 500 state, local, federal and international government organizations. Government Technology recently ran an article with some strategies from this guide. With all the buzz around social… Read more »


Free Twitter Guide!

Recently, Twitter released a very nice 20 page guide for using Twitter for small business. While the title references small business, the tips they give are completely relevant for government. Twitter breaks their guide up into 3 chapters: Get started Engage your audience Amplify your impact In the “Get Started” section they provide a great… Read more »


Access Anywhere – IRS Goes Mobile with Help from GovDelivery

The Internal Revenue Service (IRS) unveiled an updated version of their smartphone application, IRS2Go, in early February. The app was “designed to provide taxpayers easier access to practical tools and information,” and the update included an application programming interface (API) integration with GovDelivery Digital Communication Management (DCM), which allowed app users to sign up to… Read more »


3 Tips on Reaching a Broader Audience with Your Email

In an earlier blog post, Top 3 Email Tips to Engage Your Stakeholders, we lay out some simple tips on crafting targeted email messages, effectively conveying your message and eliciting responses from your audience. Once you have identified the reason your audience should read your message, worked on a clear and personable communication style, and… Read more »


Top 3 Email Tips to Engage Your Stakeholders

Email is one of the most powerful mediums of communication in our technology-driven world. It is cheap; it is effective; and it almost instantaneously broadcasts to millions of clients. Recent studies have shown that, while social media communications is increasing significantly, “email continues to deliver the largest share of both impressions and visitors.” But, if… Read more »


8 Ways for Government to Engage Citizens with Social Media

Last week, Kristy Fifelski, known as “GovGirl”, shared tips and tools for government organizations looking to take their social media efforts to the next level in a GovDelivery-sponsored webinar titled “You’re On Social Media…Now What?”. The upbeat presentation provided useful ideas beyond the simple how-to’s of setting up a social media presence, offering actionable tactics… Read more »