2013 Best Practices in Digital Communications- Upcoming Webinar

Keeping up with the latest in digital communication tools and strategies can be a challenge in any organization. As a government communications professional, you probably face additional unique challenges as well. Being able to effectively reach particular groups of people in emergencies, for example, is one situation that can mean the difference between life and… Read more »


Email: The Major League Player

When you are formulating your digital communication strategy, what tools form the foundation for your execution? Social media is most likely the first thought that comes to mind these days. And understandably so; social media, in its many forms, can be a very effective communications tool. However, email remains a key tool, especially in the… Read more »


Digital communicators transform service delivery. We are change agents.

By Kathy Kyle, Digital Communications Consultant, GovDelivery Among the many topics discussed at this year’s Communications Camp (@commscamp | #commscamp13), the one that resonated most with me was how to best demonstrate the value of digital communications. If we can’t measure our impact as communicators, how can we influence and transform our organisations? As a… Read more »


What an entrepreneur can teach us about public sector communications

Jeff Freeland Nelson, a local Twin Cities entrepreneur, took hard-earned lessons from his former career in public affairs and service and built his company, Play From Scratch, with a simple mission in mind: raise kids who are creators. Play from Scratch believes that “creative kids become adults who thrive” and seeks to inspire families through… Read more »


Zombies and Buzzwords – Communication Strategy That Gets Inside Your Brain

As your organization fills the fresh slate of 2013 with a new communications strategy, consider the issues and topics that make you squirm. Many government agencies struggle year after year with the same topics that are either uncomfortable for the org or are avoided by the public. Citizens shy away from topics that make them… Read more »


Content Marketing – Government Style

On October 16, 2012, GovDelivery hosted our Annual Federal Digital Communications Event in Washington D.C. Our CEO Scott Burns discussed the need for government organizations to adopt methods used by private sector marketers in order to dramatically increase the number of people being reached. Some assume the best way of doing this is to push… Read more »


4 Awesome Government Mobile Use Cases

By Steve Ressler, Founder of GovLoop In 2012, the number of smartphone users will reach 106.7 million with 94% of these users accessing the mobile Internet.  With citizens and government employees increasingly adopting multiple mobile device and having increased expectations on mobile services, how do agencies adapt? It’s important as agencies rush to go mobile… Read more »


Segmentation, analytics & integration: what’s the point?

As discussed in a previous post, for anyone who thinks email is dead, you’re in for a surprise. The truth is, email is just being accessed differently these days, with more people using email on smartphones or other mobile devices rather than from a computer. If you haven’t explored options to make your email communications… Read more »


Severe Weather and Social Media: How effective are you?

Social media affects our lives in many ways but perhaps none more significantly than when we deal with a crisis. Whether it’s a runaway fire, a buckled highway or a hurricane (Isaac, anyone?), it’s becoming increasingly clear that social tools are an essential component of communications in a time of shared need. There are many… Read more »


4 Ways Your Organization Can Use Facebook’s New Page Features

This summer, Facebook has released several new features for Facebook Pages that allow organizations more control over creating, releasing and managing content and messages. The newest features include scheduled page posts, unpublished page posts, and page admin permissions for third-party apps. Scheduling posts is a feature previously available to Page administrators using third-party solutions, like… Read more »