Don’t Reinvent the Wheel: Re-use Your Old Content

We live in a world where “new” gets attention. How often have you focused on “breaking news” or “happening now” stories? You already know generating new content helps to improve engagement with your communications, but you don’t always need to start from scratch to capture an audience. In fact, there are many ways to use… Read more »


Facebook is Changing Its Game – Will You Change Yours?

By Amy Larsen, Client Success Consultant As a government communicator, how can you be sure you’re connecting with your audience with the continuously changing landscape in social media? A channel that is nearly ubiquitous in the world of online communications is Facebook. Boasting more than 1 billion monthly active users, Facebook continues to dominate the social… Read more »


Building a Larger than Life Virtual Community in State and Local Government

How a Police Department established an online following more than eight times the size of their city’s population It’s not every day that a small police department makes an impact in their community and across the world through digital communications, but that’s exactly what’s happening in Brimfield, Ohio. The Brimfield Police Department (PD) has a city… Read more »


FSA: Managing Complex Communications

By Ryan Kopperud, Content Editor It’s no secret that government organizations are large, complex, and ever-changing institutions. But what can be a secret is how those huge organizations responsible for communicating with hundreds of thousands of people, do so in a unified and effective way. With a wide variety of information to communicate and needs… Read more »



Great Government Websites – Benchmarking the Best

Our recent post on the websites three deadly sins to avoid for government websites looking to engage stakeholders and gain web traffic discussed why the majority of websites fail to attract their target audience. While many websites may struggle to meet customer expectations, especially in the public sector, there are many shining examples of government… Read more »