Five Ways to Get Citizens to Listen and Keep on Listening

Building a successful government communications plan has never been a simple task. In the digital age, it’s become increasingly difficult for citizens to receive your messages, considering the constant noise surrounding them. Content development is one of the many strategies in a government communicator’s digital toolbox that helps to capture more of these distracted citizens. But… Read more »

Forget a Social Media Strategy – Craft a Content Strategy

By John Simpson, Engagement Consultant The use of social media by government organizations as a means to better reach the public is more often becoming standard practice. Guidance from resources like and lessons from events like the Boston Marathon Bombing have taken the use of social media from “should” to “must.” However, the rush… Read more »