Content and design play a major role in public sector organizations’ ability to engage their constituents in their programs. Recognizable and consistent branding helps agencies make a bigger impact with fewer resources. This morning, we brought together some of the public sector’s best communicators for our Digital Engagement Breakfast in Washington, D.C. They shared their… Read more »
Post once, publish everywhere to reach staff, stakeholders and email subscribers. Conversely, Facebook posts stay on Facebook. Tweets stay on Twitter. Blogs centralize the story, and you can easily distribute it from there.
Building a successful government communications plan has never been a simple task. In the digital age, it’s become increasingly difficult for citizens to receive your messages, considering the constant noise surrounding them. Content development is one of the many strategies in a government communicator’s digital toolbox that helps to capture more of these distracted citizens. But… Read more »
By John Simpson, Engagement Consultant The use of social media by government organizations as a means to better reach the public is more often becoming standard practice. Guidance from resources like HowTo.gov and lessons from events like the Boston Marathon Bombing have taken the use of social media from “should” to “must.” However, the rush… Read more »