How One School District Met the Communication Needs of Countless Families

You can’t fit a square peg into a round hole, but as any toddler with an iron will and an overactive hammering arm will quickly demonstrate, you sure can try. For private sector companies, audiences can be broken down into neatly formulated shapes and sizes. If you want to market to the square pegs, utilize… Read more »

Fighting jargon? Here’s how to convince your boss to be more plainspoken

In government communications, there are so many rules and regulations that need to be met, and it’s easy for that to take over the writing. But we all know that kind of writing is hard to understand. Writing in plain language is critical to improving stakeholder/customer satisfaction. If you’re working on eliminating the jargon, or… Read more »