Top 10 Most Viewed Blog Posts on Reach the Public

I know 2013 started just over a week ago, but it already feels like it’s been weeks since I celebrated the holidays and New Year’s with my family and friends. I think part of this is jumping back into the work day after some time off, but part of it is probably due to the… Read more »


How to Be an Online Community Manager

Someone recently asked me, “how can I learn how to be an online community manager?” The answer, quite simply is, just start being one. Like lots of things in life, online community management is not something you can really “study” how to be. Not like being a surgeon, or software developer, anyway. Sure, there are… Read more »


Digital Communication Trends for the Government

About a decade ago, Malcolm Gladwell published his bestselling book The Tipping Point: How Little Things Can Make a Big Difference.  In the book, Gladwell says, “the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” He categorizes these people… Read more »


Building Community and Collaboration through Innovative Technology in Government

Community and collaboration tools like Facebook, Google Drive and Salesforce.com are quickly becoming the status quo in the private sector and consumers’ lives, and citizens and government employees are increasingly expecting the same from the public sector in the form of online tools, customized services, and cloud-based document and information sharing. But government agencies are… Read more »


Citizens’ Maslow Hierarchy of Needs

By Steve Ressler, Founder, GovLoop I’ve recently had a number of conversations with folks government on what citizens truly want. Transactions/FAQ – There’s one camp that argues to focus on the break and butter – For example, the relaunched gov.uk which has a strong emphasis on fixing top frequently asked questions and optimizing 100,000+ transactions. Another… Read more »


Abandoning Facebook

Yesterday, ReadWriteWeb posted an article detailing why Dallas Mavericks owner and tech billionaire, Mark Cuban, is taking his social media engagement elsewhere, effectively abandoning Facebook as the Dallas Mavericks’ primary social media tool for connecting with fans. Why? The short version: “He’s sick of getting hit with huge fees to send messages to his team’s… Read more »


How Government Can Be “Smarter”

By Jennifer Kaplan, Product Marketing Manager, GovDelivery If you work in government, you might agree that one of your main goals is to provide services to the public. Thom Rubel, Vice President of IDC Government Insights, recently spoke at the GovDelivery event in Washington, DC. He mentioned a quote from Dave Bargar at JetBlue, who… Read more »


Public Sector Panel: Digital Government, Innovation & Communications

Amy DeWolf, Client Engagement Specialist with GovLoop, recently posted about the panel of public sector experts at our annual event in DC. Her post is below: I attended GovDelivery’s annual federal event, Digital Government: The Transformative Power of Communications. The event focused on how digital government, innovation and communications intersect to transform how government operates… Read more »


Taking Little Bets: Innovation Takes Iterations

By Patrick Fiorenza, Research Analyst, GovLoop I recently attended GovDelivery’s annual event, Digital Government: The Transformative Power of Communications. The event focused on how digital government, innovation and communications intersect to transform how government operates and provides services to citizens through emerging technology. The keynote speaker for the event was Peter Sims, author of Little… Read more »


Curbing Future Terrorists with Online Engagement

By John Simpson, Federal Consultant, GovDelivery Over the weekend,  Politico published an opinion article on how the Center for Strategic Counterterrorism Communications (CSCC) within the U.S. Department of State uses social media and web forums to engage with potential radical groups to help influence them against violence or becoming a part of terrorist organizations. Unlike commercial marketing… Read more »